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一則簡單的訊息如何改變學生的人生(第 89 集)
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The Text That Could Save a Life: How School Pulse is Revolutionizing Youth Mental Health Support
In a world where our teens are drowning in digital noise, one organization has found a way to use technology to throw them a lifeline. And the most remarkable part? They're actually grabbing hold of it.
On this episode of MindShift Power Podcast, I had the privilege of speaking with Iuri Melo, co-founder of School Pulse, an organization that's redefining how we support youth mental health in schools across America. What they've created isn't just another program—it's a connection, a bridge between struggling teens and the help they desperately need but often can't bring themselves to ask for.
When the Walk to the Counselor's Office Feels Impossible
As Iuri pointed out during our conversation, "Walking from that school classroom or hallway and into that counselor's office is not an easy walk." How many of us remember that feeling? The knot in your stomach, wondering if you'll be judged, if your problems will be dismissed, if you'll be seen as "that kid with issues."
This is where School Pulse steps in with an elegant solution: meet teens where they are—on their phones, through text messages that don't demand immediate vulnerability but plant seeds of connection that can bloom when needed most.
The Power of Proactive Connection
What makes School Pulse unique isn't just that they offer support—it's how they offer it. Their approach is proactive, not reactive. Rather than waiting for crisis to strike, they send regular, engaging text messages to students twice weekly. These aren't annoying spam—they're thoughtfully crafted messages about confidence building, relationship management, stress reduction, and other vital life skills.
The results speak volumes: less than 3% of students opt out. Let that sink in. In a world where teens unsubscribe from nearly everything, 97% choose to keep receiving these messages. Some continue receiving them for years, long after they've left the schools where they first connected with School Pulse.
Anonymous But Not Alone
Perhaps most powerful is the anonymity School Pulse provides. Students can text about their darkest thoughts—suicidal ideation, abuse at home, even potential school shootings—without the fear that comes with face-to-face disclosure. And that anonymity has literally saved lives.
Iuri shared a story about a student in Wisconsin who, having built trust with School Pulse through these regular exchanges, revealed homicidal thoughts. Because of that text—that single, brave reach for help—School Pulse was able to connect with school authorities who intervened. As Iuri put it, "On that day, the very same day, we had one very tragic incident [elsewhere] and another incident that no one will ever know about because we were able to intervene."
A Bridge, Not a Replacement
What makes School Pulse so effective is that they don't try to replace existing school support systems—they enhance them. They serve as a bridge between struggling students and the resources already available, working alongside counselors and administrators who are often overwhelmed by the sheer volume of need.
School Pulse offers:
- Twice-weekly proactive text messages with engaging content
- Anonymous text-based support 7 days a week, 365 days a year (8am-midnight)
- Weekly emails to parents and students with "student success activities"
- A comprehensive mental health resource library for schools
- Restorative practice activities as alternatives to suspension
- Data collection that helps schools understand the "pulse" of their student body
As Iuri explained, "Whatever we talk about, we begin to control. Whatever we don't talk about controls us." By giving students a safe place to express their thoughts—whether they're being abused, considering self-harm, or witnessing gang activity—School Pulse helps them regain control over those thoughts rather than being controlled by them.
The 3% Miracle
Of all the statistics Iuri shared, one stands out dramatically: their unsubscribe rate is less than 3%. In a world where marketing experts celebrate a 70% retention rate, School Pulse maintains a 97% retention rate with teenagers—arguably the most difficult audience to engage consistently.
Why? Because they provide genuine value. They don't preach. They don't judge. They meet teens exactly where they are, plant seeds of positive thought, and wait patiently for those seeds to sprout.
From Crisis Management to True Prevention
Our schools have become crisis management centers. Administrators and counselors are overwhelmed, moving from one emergency to the next with little time for true prevention work. School Pulse shifts that dynamic by offering proactive support.
Their "restorative practice" approach is particularly inspiring. Instead of suspending students for behavioral issues, schools can assign specific educational modules that address the root causes of the behavior, involving parents in the process. It's about education rather than punishment, inclusion rather than exclusion.
The Mind-Shifting Moment
As I reflected at the end of our conversation: School Pulse is filling a desperate need in America's schools. In a time when we simply don't have enough mental health professionals to meet the overwhelming demand, they're creating an innovative bridge that connects vulnerable teens with life-saving resources.
But their work should prompt us all to ask ourselves a profound question: What are we doing to support the youth in our communities?
You don't have to found an organization or save hundreds of lives. But are you making a difference for the teen next door? Your niece or nephew who's clearly struggling? The quiet kid on your son's baseball team?
The power of School Pulse isn't just in their technology—it's in their willingness to reach out, to connect, to be present. And that's something each of us can do in our own way.
When Iuri said, "We plant seeds and wait for the buds to sprout," he wasn't just describing their text message strategy. He was describing the fundamental act of caring for our youth. We plant seeds of compassion, of listening, of presence—and sometimes we won't see the results for months or years. But those seeds matter. Those connections save lives.
The question isn't whether you can save the world. The question is: what seed can you plant today?
To learn more about School Pulse, visit schoolpulse.org.
Mental health resources:
我可以閱讀本集的完整文字記錄嗎?
Fatima Bey: 0:01
Welcome to MindShift Power Podcast, the only international podcast focused on teens, connecting young voices and perspectives from around the world. Get ready to explore the issues that matter to today's youth and shape tomorrow's world. I'm your host, fatima Bey the MindShifter, and welcome everyone. Today, we have with us Uri Mello. He is out of Utah and he is the co-founder of School Pulse, and I'm going to let him tell you about himself and why he's here today. How are you today, uri?
尤里梅洛:0:39
Fatima, I am fabulous and thank you so much for inviting me. I'm ready to rock and roll with you. Girl, let's go.
Fatima Bey: 0:46
All right, so tell the audience about yourself. Who are you?
尤里梅洛:0:49
Sure, so I'm, first of all, I'm a married man. I'm a father of five seriously incredible kids that I'm just inspired by all the time. I've actually been a licensed clinical social worker for about 20 years, mostly in private practice, and honestly, the experience that I've gotten as a result of that just meeting people knee to knee, right eyeball to eyeball, like I'm sure you've done, fatima is just so incredible. About seven years ago I started School Pulse and I'm sure we'll chat about it a little bit more or maybe even kind of how I started that. But really what we do, or what we want to be specifically for schools and for adolescents, is we just want to be a fabulous solution that is coherent, that is streamlined and that provides kids with proactive tools to be successful in their relationships obviously successful in schools and often schools are really concerned about suicide prevention and student wellness and things like that and we just want to provide schools with an easy solution that they can apply and adopt immediately. So, just very briefly, that's a little bit about me.
Iuri Melo: 2:01
I live, like I said, like you mentioned, I live in Southern Utah, which is about an hour and 45 minutes away from Las Vegas. It's just this wonderful place. Love to rock climb, love to run, love to spend time with my kids. It's a good time.
Fatima Bey: 2:14
So tell us a little bit more about School Pulse. You explained it briefly, but what is School Pulse?
Iuri Melo: 2:22
Yeah.
Iuri Melo: 2:22
So School Pulse is a service that we offer to schools and districts, and even statewide.
Iuri Melo: 2:28
So schools have kind of a mandate, or districts have a mandate throughout the country to provide suicide prevention, to provide mental health supports and resources for students and for parents.
Iuri Melo: 2:40
And so what we've done is we've taken a lot of time to listen to principals, to listen to school counselors, to listen to superintendents and find out what it is that they want, what problems are they attempting to solve, what challenges are they facing when they're having to deal with students? And what we found is and this is not going to be news to you is that school counselors and administrators are just overwhelmed. They're overwhelmed not just with the demands that are given to them through the state, but they're also overwhelmed with the demand that students are putting upon them. I mean we know that 60 to 70 percent of teachers are dealing with students who are going through mental health concerns, mental health challenges. We know that our rates of depression, our rates of anxiety, our rates of student suicide, our rates of students who are self-harming are well above the norms, the highest that they've ever been and this of course, is translating into schools, right.
Iuri Melo: 3:45
這些原則都對。誰才是真正的主要角色?我們想為這些孩子提供一些教育,但是,當然,當我們狀態不好的時候,當我們精神狀態不好的時候,當我們情緒狀態不好的時候,學習就會變得非常困難,而且我們的決策,你知道,在那個時候,也會受到挑戰。所以我們的目標很簡單,就是提供這些管理人員工具,為這些諮商師提供工具。事實上,我們已經創建了全國最強大、最全面的青少年心理健康資源,也就是我們的項目,我們透過多種方式提供服務。我們為學生提供即時的文本支持,這是我們的角色之一,我認為這對我來說非常重要,法蒂瑪說,很多時候,我發現我們有點進入了這種被動和被動的模式。
Iuri Melo: 4:41
In a sense, we're almost kind of waiting for crisis to happen, and then we're kind of jumping at the intervention right, like we're waiting until students are suicidal, and then we provide resources in front of them.
Iuri Melo: 4:54
And what we wanted to do is really come to students proactively right and build what in psychology we call our protective factors right, the things that create confidence, the things that build our ability to learn, instead of just focusing on the risk factors. And so we proactively go to students via email, we proactively go to students via text and then we provide them with live text-based support in addition to our incredible resources that we provide to schools. I kind of jokingly say that this is like a Nobel Prize-winning service that we're offering, but the reality is we have had those kinds of conversations with students who are just actively suicidal or who may be self-harming, or who may even have homicidal ideation or who are reporting physical or sexual abuse. And we're just honored, to be honest, we're just honored to be there, to provide support and to help to connect those incredible students number one to their personal network of parents or guardians and then, of course, to the professionals at the school, and we've been incredibly successful. We're just so grateful.
Fatima Bey: 6:10
I love, love, love, love, love what you guys do and I believe in it because there does need to be a realistic solution for our youth. A lot of them we're talking about America right now in the US they're lost, really lost, and they're not really being given. We're so politically correct that we're not actually solving any problems and that is hurting them tremendously. And a lot of them they're not going to talk to the principal and the staff there, because a lot of staff there, because a lot of the staff has to be clinically trained robots, so they're less human in their approach and of course, this isn't everywhere, but I'm talking in general terms and there's a very large disconnect.
Fatima Bey: 6:58
One of the reasons I started the podcast is because there's a large disconnect between the adults who serve our youth and our youth, and I love that you guys make that connection. So let's take a deeper dive into how you do that. So you explain to us now. You and I have talked about this ahead of time. So you send out text messages. How do you send them out and what's in them?
Iuri Melo: 7:22
I love that. So, one of the things that we do in fact, I'm going to do one a little bit later today and we do it in a variety of ways but when we walk into a school, right, I mean, the very first thing that we want to do is we want to deliver, like immediate value, right. And so one of the easy things that we can immediately do is we literally grab kind of a well, schools usually do this, obviously like they provide a roster of their parents, a roster of their students and we begin our proactive email campaign. And this is the simplest thing that we do, and this is just one thing that we do. And every Monday, we deliver what I call kind of our student success activities of the week. Right, anything ranging from you know how to build confidence, how to test better, how to improve our relationships, how to get rid of your states, right, these are just questions that students have asked how to deal with anxiety, how to deal with stress?
Fatima Bey: 8:17
how to deal with depression.
Iuri Melo: 8:19
It's huge and we'll be happy to talk about that a little bit as well. But what we're talking specifically about with our text-based support and that's just one piece that we offer it's pretty innovative, but we actually provide schools with these really cool posters with really positive sayings and then with the QR code, and students literally just walk up to those with their phone, they scan it and that's all they need to do. They don't have to download an application.
Fatima Bey: 8:47
It's not an app.
Iuri Melo: 8:48
They don't have to create an account, they don't have to create a password, they just immediately get a text on their phone it's kind of wild that says hey, welcome to School Pulse. And from that moment on, that student is going to receive proactive support every Tuesday and Friday. What that means is we proactively text them Tuesday and every Friday, but then we're available seven days a week from 8 am to midnight, 365 through the summer. So this is one of the ways that we can walk into a school and immediately amplify their efforts, multiply their efforts, because in a matter of seconds we could be chatting with hundreds of their students, and especially after school. Right, I mean principals, administrators, counselors. They need to go home too.
Fatima Bey: 9:39
They have to be with their own families. They're overwhelmed. They can't do everything they want to do. They are.
Iuri Melo: 9:43
Yeah, they are and, like you said, they're overwhelmed. They can't do everything they want to do. They are, yeah, they are, and we actually recognize. I think one of the things that I've learned is I mean, we've now chatted with hundreds and hundreds of schools and with staff and I think that they're actually trying really hard. I mean, with maybe some few exceptions of individuals that may be struggling themselves, but I think they're trying. I think they certainly see the challenge. I think they see the struggle. They certainly feel it right Because it's happening in their school, it's impacting the culture and atmosphere in their school, but oftentimes they're just overwhelmed.
Iuri Melo: 10:16
I'll give you an example, for example, school counselors. I think school counselors really want to counsel you. Yeah, a lot of them do. I think they spend a lot of time dealing with scheduling and things that are also necessary. They're important. I think they get it. They end up dealing with these other things that are less about actually supporting the individual student.
尤里梅洛:10:40
I agree, and so I think our role is we want to come in number one. We want to give them awesome tools that can assist them in that process, but we also want to multiply their efforts by providing this additional level of support that's just available to kids and, by the way, to parents. We have lots of parents who opt in. Everything is transparent. We want parents to know exactly what's being sent to students, and so we have lots of students, that lots of parents who participate and, by the way, who not only participate to kind of see the incredible content that we're selling, we're sending to students, but they themselves are chatting with us about their own struggles, whether it's parents that are going through a divorce or they're dealing with their own sadness, their own anxiety, their own trauma, and we just provide that level of support which is really unheard of. It's fabulous.
Fatima Bey: 11:36
What I'm hearing is that, by using a text message method of reaching students, you're reaching people where they are, which is a principle I talk about and teach a lot. It's very important and you're also a liaison between the adults and the youth, and that, to me, is key in what is absolutely necessary In our schools and I'm speaking in general terms the environments are, like I said so, politically correct. Real, actual conversations that'll give actual results are not allowed to take place, so you guys allow that little leeway where they can just say whatever they want to you and you know, and you can reply or help them or however, but give us an example of what some of these text messages look like.
尤里梅洛:12:20
當然,我的意思是,我昨天就舉了一個例子,我認為重要的是要意識到主動發送簡訊的重要性。我認為這真的是一個關鍵部分。事實上,我們不會被動地等待學生來找我們。我們會在星期二和星期五主動聯繫他們。週二我們會推出全新的學生活動和全新的學生視頻,如果你需要的話,我很樂意提供。這些都是你們家長和聽眾可以使用的免費資源,但我們每週二都會提供。這些資源很有趣,很吸引人,也很容易參與。然後在星期五,我們會做各種各樣的事情。我們會提供其他鼓舞人心的內容,然後我們每隔一週還會進行四次問卷調查,衡量學生的學業努力程度,以及他們對學校文化和氛圍的看法。哦,這是平均數據。
Iuri Melo: 13:29
它並非針對每個學生,而是針對學校。學校允許這樣做,並告知他們,這能提高他們幹預的能力,讓他們了解學生群體的實際動態。因此,我們向學校提供這些信息,幫助他們了解情況,並指導他們將來的干預策略。至於短信,我之前要特別提到的主動短信,我們與學生互動的80%是透過回覆簡訊實現的。例如,我們收件匣裡最忙的日子是星期二和星期五,我的意思是,非常忙,因為在這兩個日子裡,我們會主動拍拍他們的肩膀,說,嘿,看看這個,嘿,看看這個,嘿,你覺得這個怎麼樣?或者你今天感覺如何,或者你這週過得怎麼樣。當學生參與進來,他們會回复,這時我們就能進行這些神奇的對話。
Iuri Melo:下午 2:30
例如,昨天有一位學生聯絡我們,告訴我們兩件事。他們說的是他們一個朋友,她說我當時……當然,我轉述一下,我當時正在和一個朋友聊天。聊天的時候,她說她在家裡被打了,對吧?然後,在整個談話過程中,她也表達了一些自殺的想法。這位親愛的學生,我跟你們說,這真是令人暖心。這些學生聯絡我們,說,嘿,我該怎麼辦?我的朋友說,我應該打電話給兒童與家庭服務部嗎?你知道我接下來該怎麼做嗎?對,我們支持這些學生,我們真的愛他們。
Iuri Melo: 15:41
And then we do everything in our power to connect that student to the counselor at our school, which then contacted a counselor at the other school and gave them the information about that student that was reporting some physical abuse and some suicidal ideation. Right, and I think that that's the strength of our program. And you're absolutely right, flackyman, it is amazing to realize, but we've been teens, we know how that is too. Walking from that school classroom or hallway and into that counselor's office is not an easy walk. It is not. It is not an easy walk.
Iuri Melo: 16:15
他們不太清楚會發生什麼,也不太清楚那是不是正確的地方。
Fatima Bey: 16:19
They also don't know if they can trust us. So often kids don't yeah.
Iuri Melo: 16:21
They don't know if they can trust you. Yet I think you're absolutely right.
法蒂瑪先生:16:23
And that matters.
Iuri Melo: 16:24
And I think that that's the beauty of our service. Right Is is this, is this anonymous right we reach out, we actually don't know who that student is and that anonymity other than yesterday suicidal ideations being sexually assaulted at home being abused in any kind of way sexual or physical or whatever.
法蒂瑪先生:16:59
What about school shootings? Has anybody ever reported that?
Iuri Melo: 17:04
Anybody ever reported that I have. We have a lot of schools in a lot of different places throughout the United States. I mean all the way from California to New York, to Florida, to Washington, to Idaho, and so there's just a variety. But I'll tell you an example, and this was I don't know if you recall it was in December, I actually don't remember the exact date, but it was in Wisconsin. I actually don't remember the exact date, but it was in Wisconsin. There was that school shooting.
Iuri Melo: 17:36
Isn't it sad that those things are happening so often?
Iuri Melo: 17:40
It's just a tragedy that we serve in Wisconsin and there was a student there who was willing enough they had built enough of a rapport and a trusting relationship with us that they expressed some homicidal ideation to us, that they expressed some thoughts like that.
Iuri Melo: 18:03
And number one, we're just so honored, right, why does that matter so much? I constantly tell people like, whatever we talk about, we begin to control. Whatever we don't talk about controls us. And so when kids, yeah, and when kids come to us, and even just the act of expressing it right, of getting it out of their heads and saying it or writing it or texting it, that in and of itself is therapeutic. And so when students express that, not only were we able at that point right to obviously provide support and resources, but we were able to identify that student and connect them to their principal, who was able to intervene. And so on that day, the very same day, we had one very tragic incident and another incident that no one will ever know about because we were able to intervene. And of course I'm not trying to say that we stopped the school shooting, because I can't say that particularly.
Iuri Melo: 19:03
All I know I can say you did, is that we yeah, I think 99.9, particularly All I know I can say you did 99.9% chance that you did, yeah, and all I can say, right, is that we had a dear student that was willing enough, that was brave enough to share some of his own mental concerns and we were able to intervene. And we've had that all the way to other specific situations where we have schools with lots of gang activity and we have students who have reported school shootings, gang shootings, or sometimes even in the midst of those things happening. We've had them warn about specific events that were going to happen. And the beauty of it is all the way from students who have reported right, I mean that there was physical or sexual abuse going on even within the school. So, and schools are just grateful, right, they're just, they're just doing the best that they can. We know that they're underfunded, overrun, in a sense.
Fatima Bey: 19:57
Yeah.
Iuri Melo: 19:57
And so we're just happy to come in what I feel is is an incredibly affordable and effective way and just provide some additional support incredibly affordable and effective way and just provide some additional support.
Fatima Bey: 20:08
So I think that's awesome. And I also want to point out the fact that students will let you know about something as as sensitive as I'm being abused at home. Uh, we'll let you know that you know what these guys are beefing is about to be a shootout. The fact that they feel willing to open up to you and say that to me, that says how effective you actually are, Because it is not easy to get teens to respond to anything adults do really. And if they feel safe that's something I learned about teens If they feel safe, they'll open up.
Fatima Bey: 20:40
But they have to feel safe first. They have to feel like there's not going to be an attack. There's not going to be. You can't say this oh, that's not right, Don't say it that way, there's not going to be any of that crap, it's just going to be. You need help, we can help you. What can we do? And just that simple basic foundation of just that makes a difference. And then being able to feel like, okay, it's safe.
Fatima Bey: 21:02
他們不知道我是誰。我可以坦誠表達自己,因為不幸的是,在現今的現代學校社會中,現實生活中不允許表達自我。如果我們的孩子甚至無法真正表達自己,因為他們無論如何都會被打壓,我們又該如何幫助他們去彌補呢?當然也有例外,但我只是泛泛而談,對於那些沒有這種情況的學校來說,這些只是例外,而不是常態,我認為這也是問題的一部分。
Fatima Bey: 21:34
但我喜歡的是,你提供了一個解決方案,你並沒有說我要取代學校裡的所有東西。你是說,我要與學校並肩作戰,因為就像你說的,有些學校已經盡了最大努力,但資源有限。這些資源是什麼?是人力、資金、員工、實際數位資源等有限的資源,不管是什麼,但擁有一個孩子們可以來,真正坦誠相待的空間,擁有一個孩子們可以來,真正坦誠相待的空間,這真的非常重要。
Iuri Melo: 22:08
So text message what text messages you send out to to the team yesterday. I love it. Yeah, I'll, I'll, I'll, you know, I'll, I'll open it up right now. We actually had, so I'll just open it up. I hope I didn't lose him. I still on your screen, yeah, yeah, oh, I guess we're just recording. That's right. That's right. So here's the message that went out. That's right. Sorry about that, sorry, I'm just rolling down to it because I.
Iuri Melo: 22:37
So here's the one that went out on Tuesday, right? So we actually have a video, and this is not just questions that students will ask us specifically about, like following the crowd, but these are actually, you know things. Once again, as we've spoken to schools, as we speak to school counselors, as I speak to principals, who at times have to deal with disciplinary issues as well, right, but we actually sent out a video. It's a following the crowd video and the question that comes out there's a little image that just says following the crowd, and then there's a question below it that just says have you ever gotten in trouble for following the crowd? Right, this is a tough choice, for sure, but I think I have some ideas for you. Check out this video and take the quiz, and we just provide a link right there. The kids can open it, they can watch a short, inspiring, fun video that's not cheesy, I promise, and they can take a little quiz and they can just kind of see where they're at.
尤里梅洛:23:25
上面那個是星期五的,我們發了很多我覺得蠻有趣的內容。我們其實有一張小圖,一個人和一隻蚊子睡在同一個房間裡,然後還有一句話說,如果你覺得自己太渺小,無法改變現狀,那就試著和蚊子在一個封閉的房間裡過夜。最後還有一句名言,說的是從你現在的處境出發,利用你所擁有的,盡你所能。就是這麼簡單。我的意思是,我們有一些類似的小資訊。
尤里梅洛:23:55
The previous Tuesday we had one specific video about how to deal with fighting and conflict better. So it's just we're constantly proactively. Once again, that's kind of the key. We're proactively Okay. We want to plant these ideas inside their mind that are benign, and I really want to say this because you're right, fakima, we are walking into state and federal institutions and so our content has to be benign, it has to be friendly, it has to go out to parents. It has to go to schools in a way that schools can look at all that content and go. I can absolutely send this to a parent and it's not going to blow up in my face, right.
Fatima Bey: 24:56
Because a lot of times administrators are just fearful, right. I don't even know what I can share.
Iuri Melo: 25:01
我不知道我能談些什麼。我不知道我能分享些什麼,呃,那又怎麼樣?我們非常努力地與學校合作,以確保我們的內容正確無誤。首先是成長心態,具體來說是正向心理學。它充滿了這種心態,也充滿了認知策略,對吧,從某種意義上說,這些是黃金標準,能夠以一種不帶政治色彩、不會冒犯學生的方式幫助這些學生。我們已經召開了無數次家長會來討論這些問題,從全國最自由派到最保守派的家長,我們都有參加。我們的資源對所有人開放,對每個人都透明,我們聽到的都是家長們的絕佳評價。
Fatima Bey: 25:56
這太棒了。
Iuri Melo: 25:57
Yeah, it's very important.
Fatima Bey: 25:59
What are the other methods? I know that there's more methods than just texting. What are the other methods that? What are the other things that School Pulse does? Sure?
尤里梅洛:26:07
Yeah. So the email is I always mentioned that one first because that's just the easiest. The email is I always mention that one first because that's just the easiest, right? I mean, we can walk into a school and immediately the school can adopt this approach of just sending one proactive email we don't want to spam people. One email per week where we deliver that student success activity that matches the one that's happening at the school for the week. So this goes out to every parent so that they can be aware like hey, here's what we're focusing on this week. It goes out to every student and this is just a simple way to make sure that we are reaching every student.
尤里梅洛:26:43
So at schools they usually kind of have a tiered system. They want to make sure that they do things that reach every student. They want to make sure that they provide some additional support for students who may be struggling, and then at the tier three level, they want to make sure if there are students who are really struggling, they can provide those supports. And so one of our jobs is to be a whole school tier one type solution. That means we want to provide tools that will not burden staff. Yes, yes, yes, once that email campaign is started, they don't have to touch it. So this is like a one touch and then let it go, plug and play. True, plug and play. The text is another one of those right Once the student is opted in unless there's an emergency, that we're going to communicate with that school, like we are literally offering that support. The school doesn't have to touch that.
Fatima Bey: 27:32
Go ahead. Speaking of texting, I think you mentioned in a very important number to me that I think the audience needs to hear. So anytime we're opted into subscribe to this, you get this text, blah, blah, blah. We often unsubscribe, right, sure, sure. What is the percentage of unsubscribe from these teenage students that get text messages from you? What is the unsubscribe rate for school books?
Iuri Melo: 27:59
I'm glad you asked that because it really is amazing and it honestly amazes me because I want you to think that in some of these cases, fatima, we are proactively texting students for years. Wow, like it's wild. It's wild Like we have students that will go and our program specifically targets about seventh grade to 12th grade. So it's kind of middle, middle school, junior high, that's kind of where our content is focused, but we have less than 3% of students opt out of our service, which is just awesome.
法蒂瑪先生:28:36
What? Less than 3%? I think that's crazy. Less than 3% opt out? I think that's actually crazy because I can't think of anything else where that's the case, even like outside of school, just anything.
Iuri Melo: 28:46
And just think Tuesday and Friday, like I mean you're going to get a little text Tuesday and Friday, like I mean you're going to get a little tech and and of course, right, we, we try to make the content attractive, funny, engaging, and of course this doesn't mean that students engage with us on a week to week basis. I mean we have students who will go and just in a sense receive our content for months and then they will talk and then they'll kind of go on a pause and then you have to plant seeds and wait for the buds to sprout.
Fatima Bey: 29:17
And that's what you guys do you plant seeds. I'm always talking about thought seeds, everything. Fatima Bay, the mind shifter, is talking about thought seeds, because that's what I do too.
Fatima Bey: 29:27
But you're planting those seeds in our youth and then you see the manifestation of the. You know the buzz starting to sprout up Months later, a year later, the fact that they don't unsubscribe and they're done with high schooling. They still taking your messages. To me, that says that it adds value. Now, one key thing before we go I want to make sure that we point out as well is you help students to connect with their parents. How do you do that?
Iuri Melo: 29:53
So we do it in a variety of ways and that's always our first line of defense. So when you have number one, I'll tell you this way. So our proactive emailing that goes out to parents, that's what we actually we believe in parent development, right. So we want to assist parents. So part of our proactive campaign to deliver these student success tools to parents is to do that, is to help to engage them with their own student who may be struggling with their academic grades, who may be struggling in their sports, who may be struggling with their friends, who may be struggling, and we're literally providing parents in a very easy way with tools that they can connect with their kids. So that's one way, right, as we proactively just deliver this to them, so that we're giving them resources that are fun, that aren't geeky or dorky but they're fun, and that are packed with actual solutions and tactics, not just kind of metaphorical or just philosophical.
Iuri Melo: 30:56
相信我,我的確是如此。我的意思是,我喜歡談論理論,真的,我可以一直談論哲學和抽象的東西。說實話,我只是喜歡這樣。但我意識到,對於家長和學生,我們必須採取一些步驟,例如這樣做、這樣做、嘗試這樣做,因為我覺得這樣做會有幫助。所以這是一種方法。
Iuri Melo: 31:21
當然,另一種方式是我們透過文字與學生積極互動,學生向我們報告這些事情,我們的目標始終是首先將學生與他們的家人聯繫起來,就像我們應該在那裡聯繫他們一樣,而實現這一點的方式是我們實際上會要求學生提供他們自己的個人信息,以便我們可以將他們與他們的父母聯繫起來。
尤里梅洛:31:46
I will tell you, though, I would say about 85% of our interventions happen through the school, so that means the student is more willing to give us the name of their counselor, or the counselor at the school or the student. We usually ask for the student's identification number so that then we can connect them to the counselor, and then the counselor connects them to the parents. More often than not, that's how our interventions work, is they go through the professionals at the school, connects them to the parents. More often than not, that's how our interventions work is they go through the professionals at the school and then to the parent, but they end there, which is really where they ought to be right. That's where we want those interventions to go.
Fatima Bey: 32:24
And that's the liaison piece you mentioned something else.
Iuri Melo: 32:26
Oh yeah, that's right. That's right. And you mentioned specifically what are some of the other things that we offer, and I'll just share one more, one of the things that we do, just because I really love this one, because we're constantly trying to solve for the problem right. What is the problem right? And one of the things that we see. In fact, I was having a conversation I'll be honest here with one of my own kids, went and spoke to the vice principal specifically about kind of a disciplinary issue and as I was talking to this principal, he said Yuri, this is what I do all day. It's one of the vice principals, a good friend of mine, and he said I spend all day dealing with discipline issues, all the way from tardiness to disrupting the behavior environment, the learning environment, to fighting, to gossiping, to relationship issues, to kids saying discriminatory stuff in the hallways. I mean you can imagine all of it, right? And he says I spend all day doing that.
Iuri Melo: 33:27
And so what we did is we created these activities. As part of it, with our videos that can be assigned individually, we've identified the 23, the 24 topics, the 24 areas that principals say we constantly deal with these things and we have provided these activities that they can assign individually to the student and the parent. So this is another way that we connect those parents is whenever and I call this this is called our restorative practice, or restorative justice is kind of a common term that's utilized in schools. So we provide schools with these ready to deliver assignable activities that they can assign.
Iuri Melo: 34:10
假設一個學生遲到,與其只停學,不如直接處理。或者他們打架,或濫用藥物,與其直接停學或開除,不如提供一些積極的替代方案。我們不要停學,不要排斥。相反,我們應該教導他們,教育他們。他們還沒有達到那種程度。我們應該給他們成功的工具。另一種方法是,當校長或副校長佈置作業時,家長也會參與其中,這樣他們就不會被蒙在鼓裡。這是一種讓他們參與解決方案非常容易的方法,我們知道,從長遠來看,這會帶來更好的結果。
Fatima Bey: 34:55
So if there's a school that is interested in adding school pulse to their system, or if there's a teenager out there that wants to just become a part of school pulse, how do they find you?
尤里梅洛:35:09
You know, if you go to our website, that's the easiest way Just go to schoolpulseorg and that's pulse as in your heart, pulse, uh. So schoolpulseorg, and there you can find a way for you to reach out to myself, uh, individually. And then also there we actually have a little demo number. So if you have a student, or if you have, or you yourself, or if you as a parent want to engage, we have a demo number that runs exactly like our text campaign to the students. So it's no different and you're still receiving live support. You're welcome to go to our website and get your student, your teen, opted into that. In fact, I mean you can join in yourself and see it for yourself and then, if you love it, add your kid to it. I think you will love it and, for whatever reason, if you don't don't, I mean it's as simple as that, but it's right there for you.
尤里梅洛:35:59
I think you'll be impressed with our resources. If you want, fatima, I will share some of those with you, all of our videos. We'd love to give you all of those so that your listeners can access our mental health resource. That's. The other thing that we offer is that comprehensive library that's just accessible to schools. We created that very briefly because, as we've looked now through thousands of schools' websites, we honestly find that schools have nothing. They have no mental health, no student wellness, no student success resources available, and I honestly just couldn't believe that, and so we just created it for them, and that's one of the first things that we give schools the moment we walk in is we give them an individualized link with their own logo and just our incredible resources that they can put there Just immediately, increase accessibility to good, positive, evidence-based, vetted content.
Fatima Bey: 37:02
And that is awesome. Well, for the audience listening, your schoolpulseorg will be in the show notes or the podcast description, so you can just click on the link there and make sure you explore his site. There's a lot of resources available there. And thank you, erie, for coming on. I really do appreciate all that you're doing for our youth and and for you coming on the show.
Iuri Melo: 37:29
You've been an absolute pleasure. Keep mind shifting, keep shifting those minds. I love your nickname, the mind shifter. It feels very mysterious, mind shifter. I love it, I love it. Anyways, I really appreciate you. You bet it's good to make a friend.
Fatima Bey: 37:48
And now for a mind-shifting moment. I want you to think about this. What School Pulse is doing here in the US is desperately needed at every school in the US A realistic way for our youth to get some help that they need. We all know there's not enough therapists out there for what's really needed, and even then to find the good ones is slim pickings. I absolutely love that. School Pulse is doing something realistic to help our youth. The anonymity that they offer is a part of it.
法蒂瑪先生:38:32
What I want you to think about we know what School Pulse is doing to help our youth. They're being a part of the solution. What are you doing? What are you doing? And if the answer is nothing, okay, what can you do to make a difference for our youth, a difference you don't have to save the world. Are you making a difference for someone in your neighborhood, for your niece or nephew that you know is hurting? I want you to ask yourself what am I doing? Thank you for listening. Be sure to follow or subscribe to MindShift Power Podcast on any of our worldwide platforms so you, too, can be a part of the conversation that's changing young lives everywhere. And always remember there's power in shifting your thinking.