How to Build an Impactful Podcast | Fatima Bey on The How to Podcast Series

How To Build An Impactful Podcast | Fatima Bey on The How To Podcast Series

Original air date November 10, 2023

Chapters


00:00 Introduction to Mindshift Power Podcast


02:47 The Importance of Youth Engagement


06:00 Creating a Platform for Change


08:47 The Role of Authenticity in Podcasting


11:54 The Need for Diverse Perspectives


14:49 Being Real and Vulnerable


17:29 The Power of Being Different


23:30 Building Community and Connection


29:09 Final Thoughts and Call to Action

What does it take to create a podcast that truly makes an impact? In this powerful guest appearance, International MindShift Coach and host of the "MindShift Power Podcast," Fatima Bey, reveals her "3 B's" for success: Be Everywhere, Be Real, and Be Different. Learn why your "why" is more important than trends, how to connect with your audience on a deep level, and why being real is the ultimate strategy for building a loyal community.


MindShift Moments

  • Fatima Bay is a Mindshift coach focused on helping individuals find their purpose.
  • The Mindshift Power Podcast aims to bridge the gap between teenagers and adults.
  • Fatima's passion for youth stems from a desire to create positive change.
  • Authenticity and vulnerability are crucial for effective communication.
  • Podcasters should strive to be everywhere to reach diverse audiences.
  • Being real helps listeners feel connected and understood.
  • It's important to be different in a saturated podcasting market.
  • Building a community around your podcast fosters deeper connections.
  • Feedback from listeners is a key indicator of impact.
  • Collecting relationships is essential for personal and professional growth.


Sound Bites

"We need to be everywhere."

"Being real is critical."

"Make an impact with your podcast."


Featured Host

Dave Campbell — How To Podcast Series

https://howtopodcast.ca/


Original air date: 11/10/23

  • Transcript

    0:00


    [Music]


    0:12


    okay everyone welcome back to the how podcast series I have okay you know those toys that you


    0:18


    see when you're a kid and you can wind them up and then they just go they just


    0:23


    go my guest today is one of those where you're going to we're just going to wind her up we're going to give her a topic


    0:29


    and we're going to get out of the way uh because you're going to be super


    0:35


    inspired listening to uh my guest co-host today she's got a great podcast she's got a heart for students and


    0:43


    telling your story and she's got so much Insight I'm so excited to have Fatima on


    0:49


    the podcast Fatima welcome thank you to how to podcast series I am thrilled to


    0:55


    have you here how are you I'm great and I I appreciate you having me on this is is going to be awesome so before we jump


    1:03


    into our content and what we're going to talk about talk about your podcast what it is who it's for where to get it do


    My Podcast Journey & Why I Serve Teens


    1:10


    all the things let everybody know about your show all right so uh again as he


    1:16


    said my name is Fatima Bay I'm also known as Fatima Bay the Mind Shifter um


    1:21


    I'm a mind shift coach so um as a mind shift coach my focuses are on um helping


    1:28


    you to find your purpose and once you do find your purpose how to turn that into a business or career because we should


    1:34


    all be making money of what we're born to do instead of just working a job um how to find balance in in any area of


    1:40


    your life where you're imbalanced um and then teenagers so my podcast uh is on that fourth subject of


    1:47


    teenagers so my podcast is called Mind shift power podcast it could be found on


    1:54


    just about any platform in the world you listen to podcasts um and um it's for teens and


    2:00


    the adults who work with them so my goal with the podcast is to bridge the gap between teenagers and adults um in


    2:07


    America and Canada so my my target audience is Canadians and uh Americans


    2:12


    and and half my guests so far actually have been Canadian um so I I you know


    2:18


    our cultures are very similar so um I decided to bring us together and you can also thank Dave for that because he's


    2:24


    the one that he didn't know it but he's the one that talked me into uh including Canada in my initial


    2:30


    um because initially it was just going to be for America and I was like you know what there's a lot to gain from Canadians and I would love to learn more


    2:35


    about can Canadia as I like to say um and uh yeah so my podcast is for


    2:43


    teens and the adults work with them and I'm really enjoying my journey so far actually I'm I'm learning a lot um and I


    2:50


    love having the opportunity to meet and talk to people that I otherwise might not connect with and so it's been


    2:57


    beautiful I love it I love the whole premise of your show I love who you


    3:03


    serve um okay let's before we do this go into again to our content I I I always want to know a


    3:10


    podcaster why it's one thing to talk about what your podcast is about but why


    3:16


    are you doing this why is this so important to you there's got to be this kernel that just brings you back to the


    The "WHY" Behind My Podcast: Being a Solution in a Troubled World


    3:23


    microphone and do each episode and to do what you do in life why is this so important to you oh that's a great


    3:29


    question it's full of passion so my why is Vision I see where our youth are


    3:39


    I see where this world is and I see where we're headed and it is not good I cannot change the world by myself but


    3:46


    I'm going to do what I can from where I am and what I have is attitude in a mouth and a microphone so I create a


    3:54


    platform where I can use it to help other people what I'm about is impact so what I I created my podcast not just so


    4:00


    I can have another Branch to my branding yeah honestly that of course that's a part of it but that wasn't the major


    4:05


    motivator that's more like secondarily for me it's more of a passion project that I'm combining with you know with


    4:13


    with my business I saw a problem and I want to be part of the


    4:19


    solution I am a solution oriented thinker that is how I think I'm not a person is just going to come up with all


    4:24


    the excuses for why something's wrong I'm going to say okay here's why it's wrong but hm can I do to fix it so I


    4:32


    can't go into everybody's home and and make them act right I can't go into school systems and make them all get rid


    4:39


    of their bureaucratic BS and start acting like humans but what I can do is speak to the minds of all of them and


    4:46


    try to bring them together the problem that I see is that our youth are being


    4:51


    raised in a way that is extremely unhealthy unproductive for them and unproductive for the future of our


    4:58


    countries okay okay they're being raised to not to think in terms of problem


    5:04


    solving or they're being raised not to think in terms of real solutions they're being raised to think in terms of be


    5:12


    careful what you say because everybody's going to be offended don't breathe we're going to get offended like we're just so


    5:18


    extreme with that that it's producing a generation of of of people who don't know how to communicate who don't know


    5:24


    how to think as a problem solver and the ones that do are the exception not the rule that's a problem for all of us


    5:31


    that's a problem for our future and so many of our youth are feeling so lonely that's object number one object


    5:38


    objective number two um so much of our youth even though we're all digitally


    5:44


    connected no other generation has felt more isolated than the teens today the


    5:49


    numbers show it it is it it is statistics everywhere but even for Forget About Numbers just talk to them


    5:55


    you can hear it and you can see it I go to schools I do workshops jobs um I I


    6:01


    I've done youth programming I just work with youth in different various ways and have for a while and it's what I see and


    6:10


    because I actually care about youth even when I was a child I cared about children and it just never changed as I


    6:16


    grew up I still cared about children and the children I care about right now that I'm focused on right now are teens and


    6:22


    young adults you know and and I care about their play and I care about what's best for them and I want to make a


    6:27


    difference for them I may not be able to change it all but I can do something so I created a platform instead of waiting


    6:34


    for anybody else to make the change I really truly believe in being the change that you want to see yeah so I want to


    6:39


    see a change for them I want to see these teens that feel isolated feel alone and feel stupid and feel dumb and


    6:45


    feel like they're the only ones going through what they're going through to know you're not the only one suffering the way you are you're not the only one


    6:51


    having your these thoughts you're not the only one dealing with these issues you're not the only one with stupid


    6:56


    parents you're not the only one with nobody to talk to go on and on and on with many different subjects I want them


    7:03


    to know that they're not alone yeah and having a podcast where they can hear other teens like themselves say hey I'm


    7:09


    going through this this is what's real in an it helps it's very helpful but one


    7:15


    of the reasons why that's helpful is because I don't bow down to political correctness political correctness can


    The Three B's of Podcasting: My Core Philosophy


    7:22


    kiss my butt like that's that's my attitude you know because and it's not


    7:27


    because I and when I say that don't mean that we need to be obnoxious and go to the other end of the spectrum and be you


    7:33


    know be obnoxious and rude and say whatever you want and just have no cth and no no common sense and no no


    7:39


    sensitivity that's the Other Extreme that's bad too I want to see I want to


    7:45


    be the balance that I want to see which is be honest and real have those uncomfortable


    7:50


    conversations but we can do it without being rude and obnoxious yeah you know and that's on my show you can come on


    7:55


    and say what you want but every guest knows and I have this conversation with literally every single guest you can


    8:01


    curse you can say what you want just don't be rude and obnoxious because there's there's no point in that that's not solving any problems my goal with my


    8:08


    podcast in short is to create a solution nice not just to create a platform where


    8:13


    I could sell you stuff sure I'm g sell you stuff sure of course I'm a businesswoman but that's for me that's


    8:19


    secondarily first it was created to to be a solution to a problem that I see


    8:24


    and most people don't think about connecting those dots until I say it but almost every time I say it to an adult


    8:30


    they're like yeah you're right they're like I never thought about that but that's how I think I'm a DOT connector


    8:36


    where I I always like to say it like this where everybody else just sees dots I see the connection between them


    8:43


    I'm able to connect the dots so and if you listen to my podcast long enough if you watch my YouTube videos you can


    8:49


    definitely hear that that's how I think the way I summarize what other people say is usually me connecting the dots


    8:57


    because most people get lost in the dots I call those details most people get lost in details they hear your story


    9:02


    they hear what you're saying but they don't make the connection between the principles behind what you said you know what I mean when you when


    9:09


    we when we I love listening to other people's stories oh my God it turns me on so much to hear other people's


    9:14


    stories of becoming I don't care where you came from you C you you came from the most race racist white trash family


    9:21


    and now you're successful the worst ghetto and now you're successful blah blah blah whatever it is whatever terms


    9:26


    you want to use I don't care where you just like to hear people's stories because I love to hear people gaining


    9:33


    confidence and growing and becoming something meaningful I think that's beautiful and um anyway I will go on and


    9:41


    on I love it no that's what I meant remember I said in the beginning little toy you wind it up and let her go I'm


    9:47


    very as you can hear I'm very passionate about it um and I I again I started my podcast because you know we're also


    9:53


    talking to podcasters um and I want to talk to your audience for a moment there um if you are starting a podcast


    10:00


    or you're Miss of the podcast trying to figure out content make sure you're you have a


    10:06


    targeted not just audience but a targeted subject that everybody else is not focused on that you can focus on


    10:13


    that makes you different you know we have enough people talking fluff


    10:18


    quite frankly we have enough people talking about oh I'm gonna talk about the safe subjects okay everybody else is saying


    10:25


    the same thing how are you any different blah blah boring talk about you could talk about the same subject but talk


    10:31


    about it in a different way who's not being addressed within the niche you know what audience is not being reached


    10:38


    what what I always like to say this life is swe Swiss cheese there's holes


    10:43


    everywhere I don't care who you're talking about what you're talking about none of us have none of us are full


    10:49


    block of cheese we always have holes there's always something missing right I don't care what subject you're talking about yeah you could talk about a


    10:57


    subject but you're going to be narrowly focused on this or are leaning towards One Direction in this area of that said


    11:03


    subject yeah it's in find find the holes what's missing you know don't just look


    11:09


    at what everybody else is doing look at what everybody else is not doing flip your thinking around I haven't te be the


    11:15


    Mind Shifter so I'm always having people shifter thinking that's what I do but um but yeah for for podcasters who are out


    11:22


    there and especially if you're a team podcaster um shift your thinking instead of looking at what everybody else is


    11:27


    doing looking at what everybody else is doing what everyone else is doing is a good way to study what they're not doing


    11:35


    look at what's missing and address that because you might be the one that people are going to listen to because you're addressing the thing no one else is you


    11:43


    know see okay so I have three things I want to cover with you okay and I want


    Principle #1: Why Podcasters Need to "BE EVERYWHERE"


    11:51


    you to again I'm going to wind you up and let you go and because I know we're


    11:56


    going to have some amazing conversation around the these three things okay it's all around


    12:02


    podcasting all right I want your response through the lens of podcasting


    12:09


    on why we as podcasters we need to be


    12:15


    everywhere oh go God that's a loaded question so on


    12:21


    because again you're everywhere with your podcast we can listen on 40 plus places you're everywhere so you're a


    12:26


    good example of this why why do we need to be everywhere what does that mean to


    12:32


    be everywhere as a podcaster why what's the reason to be everywhere go you're up I'm gonna put it


    12:39


    in a very simple way and then explain it okay


    12:45


    um Variety in informational source is going to give you a better balance thinking so


    12:53


    I told you that balance is one of the subjects that I focus on everything in life that works has balance everything


    12:59


    in life that's not working it's because something's out of balance yeah and if most of you think about it when I tell


    13:05


    people that they always take a minute to think and they're like actually yeah you're right um when it comes to media


    13:12


    and I when I say media I don't mean just CNN I mean any form of media we no


    13:18


    longer get our news from just mainstream media most of us anyway and I think that


    13:24


    that's a good thing the more information we hear from different ources the better balance we


    13:30


    can get if you're only hearing your information from one or two sources you're going to get their their


    13:37


    narrative on the subject and I don't care who you are if you're a human being you have a narrative because that's


    13:43


    human nature and really truly there's nothing wrong with that what's wrong is when you say my narrative is the only


    13:49


    one and only listen to me right then you're trying to start a cult and shut up I'm not listening to


    13:54


    you don't do that right but um I think it's important that why we need to be


    14:00


    everywhere is because we people need to hear a variety of information you know when I'm listening to news I don't just


    14:06


    listen to leftwing news or right-wing news I listen to a combination of different sources so that I get the the


    14:12


    the the real truth because the real truth is going to be a balance between all of them good and if you really want


    14:17


    to have balanced thinking don't just listen to people who think like you it's important that we don't only listen to


    14:24


    people who think like us you can't gain any balance that way you know when you look at a chatter if you put all the


    14:30


    weight on one end the other end is going to fly off and you're going to be imbalanced if you want to have balance


    14:37


    you have to have something relatively equal at either end so you need you need


    14:43


    variety of thought you need uh what's the word I'm looking for diversity


    14:49


    that's the word I'm looking for yeah diversity of thought is extremely extremely important for a balanced way


    14:54


    of thinking and the more balanced we are in our thinking the better we can serve our societies that we're in generally


    15:02


    speaking so I think we need to be everywhere so that we can have more balanced thinking and that people can


    15:07


    hear other perspectives you know I love foreigners and one of the foreigners so


    15:13


    much and when I say foreigners I'm American so I mean anybody comes from another country and they're not American except for Canadians you're not


    15:19


    forers you don't count but but from anywhere else I love


    15:25


    I I love foreigners and I love talking to foreigners the main reason I love it is because I have something to learn from them yeah you know I they're going


    15:32


    to teach me something I didn't know because I didn't grow up in their culture I don't have their experience yeah and so I value that I value that I


    15:40


    can learn from them so I I love talking to them just about anything I just love love love Foreigners for that reason


    15:47


    because I think that it helps me to have a healthier balanced way of thinking um I used to teach English as a second


    15:53


    language and um and I've just worked with foreigners in different Capac capacities throughout my life and let me


    15:59


    tell you I they have taught me a lot I really value my the fact that I've been around so many foreigners because they


    16:04


    have helped me as an American to have a much more balanced perspective than I otherwise might good y good I love it


    16:13


    okay so that's be everywhere the other thing is as a podcast host your voice can be everywhere there's no there's no


    16:21


    borders there's no restrictions but who can hear your voice yes that's number


    16:27


    right so for for for for you as a podcaster and I'm thinking of students


    16:32


    that are podcasting just imagine that somebody can hear your voice in


    16:38


    Germany in Africa Mexico your voice has no limits


    16:44


    your opinion how you see the world how you present yourself you're not limited to your small town to your classroom


    16:52


    right to your school you there's no limit your voice can go anywhere through a podcast and you can you the world is


    17:00


    your audience as a podcast and especially you have something important to say the more people can hear it and


    17:06


    they don't have to go through the filters like you said um I am my podcast as I said before I don't do political


    17:12


    correctness you can say what you want um and that allows people to be honest and have real conversations yeah um so that


    17:20


    you can come up with Solutions and you're right um one of my goals when I first started that I actually stated in


    17:26


    conversations about it was wanted teachers and counselors and adults who work with teens in any capacity to hear


    17:34


    what other people are doing in other states that they might not hear you know because they might be able to take it home you might hear something that


    17:40


    they're doing in New York and you're like wait a minute I'm in a small town in Oklahoma I might not be big city but I can take the principle of what they're


    17:46


    doing in in the Bronx and it'll work here or vice versa you know so yeah I


    17:51


    totally agree um so that was be everywhere okay so I got another one for


    17:56


    you mhm and then a little hint they all start with the word b so we have B everywhere how about


    Principle #2: The Critical Importance of Being "BE REAL"


    18:04


    this one for podcasters we need to be real I think I already said it yeah


    18:10


    let's go a little bit more on that though little more being real is is extremely critical


    18:18


    because I think that Solutions are I'm a solution or to person so that is the way I think and I think um I think about


    18:25


    Solutions and so everything I do is about bu solutions to something


    18:30


    so you know you can't solve a problem


    18:35


    from feville if I'm in realville we live in realville feville is on the moon we need


    18:42


    to climb a spaceship to get there we can't solve a problem on fake


    18:48


    Ville we we you know realville is where we live so being real is important


    18:53


    because you can't number one you can't solve a problem from where you aren't you can always solve a problem for where


    19:00


    people are and I think it's very important to meet people where they are if you want to solve a problem number two being real is


    19:08


    critical and this is probably bigger I would say this probably should have been number one being real is critical


    19:14


    because it's important for people to hear that they're not alone and being real means that people


    19:21


    can identify with your struggles they can identify with your victories they can identify with your experiences they


    19:28


    can know oh wait a minute I'm not the only one with impostor syndrome wait a minute I'm not the only one that thinks


    19:34


    they're stupid and trying to fight those thoughts every day I'm not the only one that failed and trying to get back up


    19:40


    and look stupid but I keep doing it oh that is something Victorious wait a


    19:45


    minute I have fought through things oh my God I am strong these are the type of things that can make a difference in a


    19:52


    person's life and make a difference on how they see themselves so being real is important because people need to know


    19:58


    the real deal so that they can figure out Solutions but also so that they can know that they're not alone and that they're not stupid I know I keep saying


    20:05


    that but it's the number one thing I see in people people feel stupid and awkward and weird and they're not they're normal


    20:13


    but they feel like they're not normal because people want to portray images of perfection that just ain't freaking real


    20:20


    right you know I you know this this is related but so we're not talking about


    20:26


    my other business but I do have other another business bu because I'm a dual entrepreneur I'm making design wedding GS and the reason I'm bringing that up


    20:32


    is in this in this in the bridal industry and I've been in the bridal industry for over 20 years something


    20:38


    that I see in young women especially prom girls I deal with a lot of prom girls and I love them but one thing that


    20:46


    infuriates me about them and it gets me mad I don't get mad at them it just gets me mad that it's true yeah I get very


    20:54


    angry when I see all these young women who beat themselves up because they don't look like a stupid ass image in a


    21:01


    magazine or on Tik Tok or whatever and they don't realize that those that's not real they use filters whether it's


    21:08


    airbrushing if it's something printed U or a filter to to make their butt look bigger their hips look they they uterus


    21:14


    disappears so they don't have stomach and it's flat which ain't natural yeah you know just excuse me


    21:21


    just it it makes me angry because I I hate to see these young women put


    21:27


    themselves down down because they don't have an they don't fit into an image that they think yeah is perfection and


    21:35


    this is why being real is important being real lets people know I am not


    21:42


    perfect but I'm not bad I am not perfect but I'm good in


    21:48


    this way because Michelle Obama did it and she was from the south side of Chicago so maybe I'm not too bad being


    21:55


    real matters because it helps to build people up and that's what people don't see they're so worried about portraying


    22:01


    an image of perfection portraying an image that look at me and how great I am feed into my ego so I can build my


    22:07


    self-esteem falsely yeah too many people are thinking that way so they're not being real with you because they're


    22:13


    afraid to be vulnerable and we're afraid to show people our faults because we


    22:18


    don't want it thrown back in our in our faces and those are real concerns but sometimes we we don't have to tell all


    22:24


    your business but sometimes being real you don't realize who you're helping because you're helping to lift somebody


    22:31


    up else up to say I am not alone and that is so so so important and


    The Real Deal on Being Real


    22:39


    impactful just tell your story I don't care how trashy you were I don't care how bad you were tell it you'd be


    22:47


    surprised how many people will come out in the Woodworks in social media if you make it a post and comment hey that was


    22:53


    me too they may not even comment they might be in your inbox I know because it's happened to me


    22:59


    yeah and um and as you can tell I'm very passionate about it I just think being real is a critical piece to solving the


    23:06


    world's problems I see too too many people students included that compare their day


    23:14


    daily everyday life to somebody's highlight reel right and that not even


    23:19


    that's not even don't do that because they only want to show you the best of


    23:24


    the best in their life they're not going to show you they're terrible Monday morning they're not going to show you


    23:30


    that they're going to show you the best they want to present and even I'm not going to do that I might tell you in in a story and to make a point but I'm not


    23:37


    going to go on on you know social media be like I want to punch somebody in the face today that man's lucky he's alive I


    23:43


    wanted to stab him right in the face you know I'm not gonna tell you I thought that no no you know I'm not gonna tell


    23:48


    you I'm gonna tell you hey look I I accomplished this here's the thing when you see people's accomplishments just


    23:54


    know you didn't see the road they travel to get there right I can show you the pictures to me arriving in California


    24:01


    but I didn't show you the hell I went through to drive there you go you know and and people yeah I think it's


    24:06


    important to be real because being real when you are real whether you realize it


    24:11


    or not and whether you see it immediately or not you are really helping to build other people so we need


    24:17


    to be everywhere we need to be real and I know you're going to hit this one out


    24:22


    of the park we need to be different yes be different let's go be


    Principle #3: Why You MUST "BE DIFFERENT"


    24:28


    different come on being different is is critical and I had I had um said a little bit about it


    24:34


    earlier my podcast is different you heard the premise of it how many of you have heard a podcast like that I haven't


    24:40


    and everyone I talk to hasn't either so as far as I know I'm the only one with a podcast quite like mine I'm not the only


    24:46


    with a podcast for youth but I'm the only with a podcast with my objectives and my style and you uh yeah


    24:54


    he only holds me yeah um but I think it's important especially since we're talking about


    25:00


    podcasting to to be different you know as I said earlier if everybody else is


    25:05


    talking about the same subject and you want to talk about it too there's nothing wrong with that talk about it


    25:11


    differently don't just be the same sounding board that everyone else already is and you could be saying the


    25:18


    same stuff you already saying because honestly most of us coaches I hear a lot of coaches who who


    25:24


    talk talking about the same stuff I do but we don't do it the same way and that's what makes us different and it


    25:29


    helps to draw people in now for me I'll give you an example for myself when I


    25:35


    talk I intentionally especially when I'm giving speeches or coming on to you know


    25:40


    to do an interview like this you will very often not hear me use common


    25:46


    buzzwords and that is by Design I do that on purpose and I'll tell you why and I'm only saying this because we're


    25:51


    talking to a podcasting Community yeah when we hear buzzword and I'm specifically talking about about


    25:57


    buzzwords not all words just buzzword the words that are in today and you know they're very popular and they're


    26:03


    commonly used today yeah nine times out of 10 buzzword the meaning of those


    26:09


    buzzword gets watered down because they get overused and misused right so people


    26:15


    tend to have this attachment or Association is a better word to these buzzword that don't truly convey your


    26:24


    point and if I want to be impactful and instead of impressive I use different


    26:29


    words for example instead of saying triggered


    26:35


    because it's overused today it really is especially with the youth because I did with teenagers it is overused and nine


    26:42


    times and well maybe not nine times seven times out of 10 it is misused I don't say triggered unless


    26:49


    somebody else brings it up then I'm in a conversation with them and we need to be on the same page I will agree with the word but I don't usually say triggered I


    26:55


    ask about trauma points I find other synonyms around it to talk


    27:01


    about it so what I do is sometimes instead of saying the word I will use the descriptor instead because it makes


    27:07


    people think instead of associate now that's going a little deeper than most people think but that's


    A Secret to Being Different: Re-wording and Buzzwords


    27:14


    that's an example of what I do to be different is instead of again using


    27:19


    trigger words I will explain the definition of that word in my question instead of using a a not trigger sorry I


    27:28


    instead of using a uh what's the word I just used a a a a typical word that


    27:33


    people use I forgot the word I just Ed this now um but a buzzword sorry that's


    27:39


    the word buz word yeah yeah instead of using a bu buzzword I will again I will


    27:45


    ask the question I will reword it in a way that makes you get the point of what


    27:50


    I'm saying instead of the instead of the association of that buzz word good so that's another that's a way of me being


    27:56


    different in my you know in my style and my talks and when I'm talking to people um and I don't use the same words with


    28:03


    everybody I talk to so if I'm talking to you one-on-one I may use different words talking to you then I will Sheila down


    28:08


    the street because you're different people you have different mindsets you receive differently and I recognize that


    28:15


    as a Mind Shifter you know it's what I do is I help people to shift their thinking but


    28:20


    that's part of how I do it I just gave youall my secrets so that's part of that's part of how I do it is I I modify


    28:28


    what I'm saying to the audience I'm talking to uh you know within reason as much as I can and if it's an audience of


    28:33


    one then I really um I really really uh customize


    28:39


    how I word things to that person to get the point across and the examples that I use you know so I you know a guy who


    28:47


    works for an airplane and is very standard typical masculine watches Sports and drinks beer is different than


    28:54


    the Barbie do girly right I talk to them different yeah you know I talk to them different because they're going to


    28:59


    relate to different things and I'll use different examples now what's the same is the principle so that's how I think


    29:05


    differently is I think I think in terms of principles and I talk in terms of principles so for me I talk principle


    29:11


    first detail second most people talk details first and then they get lost in the principles well the principles get


    29:16


    lost in the conversation rather if that does that make sense yeah I'm with you the whole way through I love it so


    29:23


    that's what those are the three that I definitely wanted to talk about again be everywhere be real and be different I


    29:29


    think as podcasters those are three things that we can even do in our next episode is how are we going to address


    29:36


    those three things in our content how we deal with our uh reaching out to our community Through social media for


    29:42


    example how can you be real how can you be everywhere and how can you be different one more thing I want to add


    29:48


    there one thing I want to add that I want to say to the audience because we're talking to podcasters in


    29:53


    particular one of the reasons why people are not as honest as I am is they're afraid


    30:00


    to be they're afraid of who they're going to offend because that's what our society teaches us to think a way our


    30:05


    society teach something I do not think that way switch your thinking around shift your thinking and switch your


    A Final Challenge: Who Are You Reaching vs. Who Are You Offending?


    30:14


    focus to not to who you're trying not to offend but who are you


    30:21


    reaching focus on who you're making an impact on who are you making an impact


    30:27


    on everybody else can go sit down somewhere that if you make that your


    30:33


    mentality you will have a strong following it is better to have 25 strong


    30:39


    followers than a 100 flaky ones and if you think that way you will


    30:44


    be a stronger podcaster and you'll have a greater ability to grow your podcast because you'll have a stronger following


    Collecting People & The Value of Your First Listener


    30:52


    audience because you're real with them and and you're you're impacting them and you're not not just talking on the


    30:58


    surface and being safe so focus on who you're reaching


    31:03


    instead of who you're trying not to offend my challenge to a student


    31:10


    listening is I think if if I could have sat in class beside me back in the day


    31:18


    and had a chance to talk to myself which would be weird but if I could one thing


    31:24


    I would tell myself is to value the art of collecting


    31:33


    people value the art of collecting people in relationship in


    31:38


    community don't be afraid to be yourself because as you put yourself out there


    31:45


    and you demonstrate the confidence of who you are which takes a long time to for some people to come to but when you


    31:51


    can get to the part where you feel confident in who you are that confidence brings people to you because they're


    31:58


    also looking for that in their lives so go collect those people go collect those


    32:05


    relationships we're all doing this life at the same time so nobody has an


    32:12


    advantage over you and no one has a disadvantage you're all we're all playing the same game so as many people


    32:19


    as you can bring into your life start early keep growing that Community cuz


    32:25


    you never know how you can serve that community in the future or how they can turn around and be there when you need


    32:33


    community so build it now and that goes also then to podcasters build it


    32:39


    now even with one episode and you have one listener don't don't think you failed


    32:47


    you have one listener and we go back to the apple seed thing we talked about there's potential in that one person


    32:53


    beyond anything you can measure so don't think think that you've wasted your time


    32:59


    with one person in your life when that one person could be the biggest change


    33:06


    in the world and your words could redirect their thoughts their path and give them light and hope yes just from


    33:14


    something you say so don't stop collecting people


    33:20


    to to that end and I like the way you put that I think that's an excellent way to to to word it


    The Ultimate Measure of Impact: Getting Real Feedback


    33:27


    to that end H make an


    33:33


    impact whatever subject it is make an impact with your your uh podcast and how


    33:38


    you know that you're impacting people isn't the number of listeners as as Dave just said you know you're impacting


    33:44


    people when you get feedback right from the humans who listen to you right I


    33:50


    know that my podcast is making an impact because I get messages in my inbox and funny F enough some of the


    33:57


    impact some of the messages I get actually are some from some of my guests more so than just the listeners but but


    34:04


    I think that's a good thing you know um however I can touch your life I can touch your life you know um but yeah no


    34:11


    look at the difference that you're making it's better to make a difference in 25 than 100 flaky people because when


    34:17


    you have a call to action to your core audience of 25 you're going to get more from them than you're going to get from


    34:23


    the hundred flaky people for real and this whole thing about being an


    34:29


    influencer I think we need to re retake that that term and rethink of that term


    34:36


    it's it's not just being famous and somebody giving you a pair of shoes to wear so that you'll take your picture


    34:42


    with them it's about you have the opportunity to influence the life of a person and impact them so that kid that


    34:51


    sits in class across from you that never talks and nobody talks to


    34:58


    what if they're going to be the next big thing in life and come up with something that's going to change the world right


    35:05


    the next you want to be a part of that would you want to be a part of that I would love to be a part of that the next


    35:11


    Steve Jobs there's potential in all of us even if the world doesn't recognize it you can and as a podcaster that's our


    35:20


    job is to to create an atmosphere in a community where people feel loved


    35:25


    accepted they're part of this group they're part of this podcast and they feel like this


    35:32


    is home and people will come for the content but they're going to stay for you as a host because there's something


    35:38


    about you so make that clear and evident and when somebody reaches out to you you


    35:44


    reach back never leave that sitting in an email folder never leave that in an


    35:51


    unanswered DM when somebody takes the step to reach out to you be ready to


    35:57


    reach back to them yes so important you never know what impact that that'll have


    36:02


    and not only that when you don't reach back to them they might get on Reddit Facebook Tik Tok and start talking about


    36:09


    you like a dog so get back to them don't give him a reason to I love


    36:16


    it um so okay this is a good spot to stop because I think you know what we


    36:23


    need to have another conversation in the future and I could just talk to you all week and that'll be the longest podcast


    36:29


    ever but um we still do need to do other things but um we again talk about your


    36:36


    podcast and where to connect with you let's close off with a bang I want people to come fall in love with your


    How to Connect with Fatima Bey & Her Business with a Cause


    36:42


    show and I want people to share it as well so people can share with their Community because there's somebody that


    36:48


    needs this show and I just want them to connect with you so tell us do all the details let's go so my name is Fatima


    36:54


    Bay and so is my website f t m a b as and


    37:01


    boy.com um and then SLP podcast if you want to look at my podcast but honestly


    37:07


    just Google my name I am not even exaggerating if you Google my name the whole first page is me um some of it


    37:14


    will be about my sewing business you'll see reviews down there for my wedding gowns um but it my podcast will be there


    37:21


    as well because I'm on 45 uh plus uh platforms uh


    37:27


    and so some of that will pop up uh but if you go to my website you can see a whole lot of things something else that


    37:32


    I want to mention what you didn't ask me about at all but I think it's important to mention I'm a business with a cause


    37:37


    so both of my businesses donate to an organization that helps human trafficking victims and orphans around


    37:43


    the world and I think that's something else that also makes me stand out and for you listening for your podcast and


    37:50


    your character your personality that can make you different too a social Justice cause make that a


    37:58


    part of your your you know if you really do care about something if you're selfish don't don't pretend but if


    38:05


    you're not and I think more people are not selfish so if you're not uh if you are a person that cares very


    38:11


    passionately about something um you know in an altruistic manner um find a way to


    38:17


    make that a part of your P podcast because that is probably one of the biggest ways to make yourself different


    38:24


    because people know that you're not just out there for fluff and to promote yourself but you're out there for a real


    38:29


    reason and that you care that can gain you a stronger following than anything else you got to


    38:36


    say there it is there it is right there I'm so glad you ended with that that is


    38:41


    brilliant and I knew that would happen with you and again go back to the beginning wind you up and let you go um


    38:49


    we want to make sure we're everywhere we're real and we're different and in


    38:54


    doing that I think we're going to reach a lot of people so thank you for so much for being part of the podcast and you


    39:00


    got to come back I I definitely will you just let me know and I'll come back on I really enjoyed talking to you and I really appreciate um you know this


    39:07


    opportunity but I also want to say I really appreciate publicly um I really want to say publicly rather I really


    39:14


    appreciate what you do because there's a lot of conversations that you have behind the scenes with people and you do genuinely help people that in ways that


    39:21


    the public doesn't even know and you've done it for me but I know it's not just me so on behalf of the hundreds and


    39:28


    probably thousands of people that you've helped thank you wow okay now I'm going


    39:34


    to go in the corner I love it um thank you no I really appreciate that um it's


    39:40


    I just want people to share their message and the only person who can do your show is you the only person who can


    The Uniqueness of YOU: Why No One Else Can Do Your Show


    39:46


    do this show is me yep and you need to realize that in a world of busy and crowded and lots of noise and you're


    39:53


    afraid that your message is going to get buried remember the uniqueness of your podcast is you and nobody can do your


    40:00


    show and if you don't do your show nobody will so right do it get out there


    40:05


    and get beyond your your fear because there's an audience waiting to connect with you and you have a message for the


    40:12


    world so get out there share your share your heart share your message start a


    40:17


    podcast love it hey it's Dave jumping on here at the


    40:24


    end I hope you're doing well thank you for listening to the out of podcast series putting this out there for you


    40:30


    you're starting a podcast and you're like Dave the technology is giving me a headache this editing thing is I don't


    40:37


    know it's banana pants I can't figure it all out um and you're thinking if there was


    40:44


    somebody who could help me with my podcast I would pay them to do the editing for


    40:50


    me guess what I'm actually doing that I have clients now now past guests who've


    40:58


    been on the show on one of my other podcasts on this podcast I'm doing some podcast


    41:05


    Consulting I am doing podcast editing I'm helping with people launching their podcast getting it all the technology


    41:13


    stuff while getting your podcast and all the players helping you with your YouTube channel your


    41:18


    website oh it just goes on and on it goes on and on and I would love to help


    41:24


    you so instead of going to Fiverr or upw work I've I've been on there I keep


    41:31


    trying to get on for jobs and nobody's paying attention to me and I'm I need


    41:37


    attention I would rather work with you as a listener of the show so here's what


    41:43


    I'm say go to hadap


    41:51


    [Music] podcast.com through type service I'm


    41:58


    there for you I got you and if you like what you hear on any of my seven


    42:03


    podcasts I can do that for you I can and I'd love to work with you because you


    42:10


    are amazing and I'm there to help you whatever you need how to podcast.com


    42:25


    [Music]

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