The MindShift of Podcasting: My Lessons from Two Years of Impact with Dave Campbell

Music (00:00.078)

Fatima Bey The MindShifter, shifting minds all over the world

Fatima Bey (00:12.226)

Before we jump in, this conversation comes from my second guest appearance on the How to Podcast series with Dave Campbell. Dave invited me back to talk about what I've learned after two years of podcasting, the systems I built, the mistakes I stopped making, and why impact matters more than numbers. If you're a podcaster or thinking about becoming one, this one's going to hit you right in the purpose.

Dave Campbell (00:41.134)

Welcome back to the How to Podcast series where I get to talk to my best podcasting friends, which is great. And we get to talk podcasting. You're going to learn a lot from my guest today. She's returning after two years out into the wilderness of podcasting. She's come back with everything she's learned and all of her trophies. And it's amazing to see somebody do so well in podcasting and love it and serve their community so well. Fatima Bay is one of those amazing people.

You've never met this person. You're going to fall in love with her the moment you hear her voice. You're going to love her podcast. And for anybody that's designing a website for your podcast, I'm sending you to Fatima Bay's website because you are going to see things that I don't see on other websites because this person pours her heart into her community and shows up in such spectacular ways.

Every time I speak to this person, I'm inspired. I have homework to do. And it just shows that you can learn so much when you just listen to what other people are doing because Fatima does it so well. Fatima, welcome back as my guest co-host. So glad to see you again. Welcome back to the show.

Fatima Bey

And thank you for having me. First off, want to say I was sneaky. The real reason I came on was to tell you how good Dave is. You see, I am successful in large part because of a lot of advice that I've gotten from this man. He does a lot for free and he puts his heart into it. I really genuinely appreciate it. There are, there's so many things that I have done, not just with my podcast, but that I've inserted and grown within.

all the branches of my brand and my business, you planted the seed. For you guys listening, when you hear Dave say stuff, just consider it seeds, water it and let it grow. Because that is what has happened with me on so many levels. So let's talk about some of those levels. What I have learned over the past two years is a whole lot. So when I started my first episode,

The day of recording, what is today's date? August 26th, 2025. My first episode aired August 15th, 2023. So we're at about the two-year anniversary. So I'm over 100 episodes now. And I'm consistently once a week, I've only not aired my podcast twice in the past two years. I took a break and made an announcement, then I'm taking a break. And I feel like that's okay. We should do that once in a while.

Yeah.

Fatima Bey (03:23.354)

And, but over the past two years, I've learned a lot. for, I'm saying this because I want other podcasters to be encouraged and to hear, you know, my journey and see what resonates. So when I started my podcast, I was already organized. And they've had me on here right after I started, actually. I think I was only maybe six months into it. I don't remember. But, you know, I've learned so, my gosh. And I've learned and grown so much. Okay. First of all,

Let me tell you this. As of this moment in 2025, so far, my podcast, which is called MindShift Power Podcast, has been put on nine top podcast lists. And one of them is by FeetSpot, which everybody in the world knows that's a big deal. For FeetSpot, it was top 10 teen podcasts in the world.

for those of you don't know, my podcast is focused on teens. It's international and it's focused on teens and all of the issues around them. sometimes it's focused on the adults who work with teens as well. So anyway, I was on their top 10 list and I was number four on that list. Let me tell you, I worked my behind off for this podcast. I was so elated to see that I got put on top podcast list.

And I didn't at the time yet realize what a big deal it was to be on that list from feed spot. That's kind of like being put on the people's top 10 sexiest people in the world list, which they haven't gotten to me yet, but they'll get there. Right? So it's like that level within the media world. So I quickly learned that and I was like, oh my God, and then that not only was on this list, I would have been happy at number 10. Heck, I would be happy at number 11.

Dave Campbell

Here you go, it's coming.

Fatima Bey (05:16.29)

But I was at number four. I was like, what? I was like, number four, that's high up on a list. I was like, wow. But now it's a badger on. Oh, you know it's on my website. I tell everybody. Because, you know, I've worked really hard for it. But my point in saying that is not just to say, oh, look how great I am. I worked very hard to get to the point to be able to say others are recognizing me. And for those of you listening right now, there's so many of you that...

have good content, you have good stuff to say, you either hold back on us, which is so bad, and you water down what you have to say, which is so bad, and then because you don't get the numbers that you think you're supposed to have, you quit. Or because you feel like you're not getting the attention you want, whatever the reason is for you, you quit. Something I have learned, and I know Dave, know this by heart.

I did not realize that most podcasts don't make it past 50 episodes. And I was like, what? I remember Buzzsprout sending me a congratulations letter. You've made it past 50. I was like, why is that a big deal? I didn't get it because I was just like, well, of course I'm not going to stop. That doesn't make sense. That's just how I think. But because when I started this, I want to explain to you why I'm still going strong with it and why I believe I'm going to be in an even better position a year from now.

because I refuse to quit.

Podcasting is not easy, you know. If y'all do it, you know, it's not easy. It can be difficult and being consistent is probably the hardest part actually, I think. Being consistent, I would say is the hardest part, especially if you have family, you have another job. It's a side job in and of itself, you know, and not everybody has the time and dedication to put towards it that I have. I totally understand that, which is why there are plenty of tools out there to help you to speed that process up. Dave talks about them all the time.

Fatima Bey (07:14.182)

And he's got plenty of them on his website. but being consistent is how you get to that point. How did I get to the point when I don't do my podcasts to get numbers, at least not in the traditional sense, not in that way. I'm not up there going, hey, look at me, put me on your best list. I didn't ask me to put on any of those lists. They found me. I didn't find them. know, it's because I'm consistent.

Dave Campbell

Nice.

Fatima Bey (07:43.744)

and putting out quality content consistently. That's it, that's mostly what you need. Even if my sound wasn't that great, well, not too bad, but even my sound wasn't perfect, and I don't think it's always been perfect. And unfortunately, sometimes it's not gonna be perfect because I interviewed people all over the world who don't always have reliable, stable internet, and so, and they can't always get as quiet as the places they need. But the quality of conversation is more important than the sound.

So I'll deal with it. I'll do the best I can, but I'll deal with it. But anyway, many of you listeners, sometimes, for those of you listening right now who are podcasting, you can't be successful at what you give up on. You absolutely have to be. But here's the key thing that makes me and other podcasters like me different from most. What's the reason you're podcasting in the first damn place?

Dave Campbell

For real. Come on.

I started off, my podcast is focused on youth. My podcast started off as I want to bridge the gap between the youth, the teenagers at the time of the US and Canada, and the adults who create programs and laws for them and the parents. I wanted to bridge the gap between them and the adults who are always around them. Well, now I've gone international.

I forget when I went international. I think it was late last year or earlier this year. I've gone international. It was earlier this year. And now I feature voices from all over the world. Still team focused, that's not changing. Why do I do my podcast? Dave, can you tell the audience why I do my podcast?

Dave Campbell (09:23.084)

Hmm. Well, I remember the early conversations around your show and your passion for youth. Yes. And your passion for your audience. That's been evident from day one. You knew who you were talking to, who you wanted to reach. I want you to explain to them why it's so important to talk to these kids. Because that came through from the very first time I met you.

Fatima Bey

I wanted them to hear that from you because I can say it, but hearing it from the person who received it is different. You know what mean? Why do I do it? I do it because I do this podcast, not because I'm bored, and I'm not even doing it to build my brand. I'm a mind shift coach. I coach people, I do group sessions, I do speeches, I do speaking engagements, I do a live every Monday and I talk about different things.

Dave Campbell

I know, that's cool.

And I do that again because of for real. I do that because of you, because I've been told to do it for a long time. But you said something to me right at the right moment during one of your, what do you call them? The meetup part. One of the meetups that we had. And you and there was another Dave there were saying the same thing to me at the same time and it just hit at the right moment. And I started doing lives at the end of last year because of it. And it might've been November when you said it to me in December, I started my

Dave Campbell

Meetups.

Dave Campbell (10:45.068)

Yeah. Dave and I both showed up for your first live.

Fatima Bey

And now I made. You know what? forgot about that. You did. You really did. You guys were there. You're like, yeah, I was like. But I real genuine support, not not people who just say stuff and don't do it. But anyway, I'm going to back up to what I was saying. I started talking about life and got excited. So the reason why I do the podcast isn't just so that I can.

Dave Campbell

Both of us were there.

Fatima Bey (11:14.774)

get numbers or be seen, it's about the impact. I'm not that interested in being impressive. Impressive to who, for what? I'm interested in being impactful because that is more impressive. Most people don't think about it that way. I'm interested in being impactful. So if I have an episode that can change a life, mission accomplished, So my point in saying all of that for you listeners who are podcasters.

Maybe you're thinking about starting a podcast. What is your, as Dave would say it, what is your why? I'm gonna say, what the hell you doing it for? That's what team is for a different way to say it. What the hell you doing it for? And I say it that way because if I say it with an attitude like that, you respond differently than a nice way that Dave will say it. But you need to talk to yourself like that. I don't mean beat yourself up. I mean, be real in your face like.

What is the drive? Because that might stir up the drive in you. That's why I say it that way. Like, what the hell are you doing it for? Well, now you feel defensive. Well, I'm doing it because I want to help people with AI so they can have better jobs in the future. OK, so now we know your why, because I just heard your passion. You know what saying? So sometimes you have to, I will say things like that. And then I'll also say just as nice and sweet as Dave will say it.

Dave Campbell (12:30.495)

Hmm.

Fatima Bey (12:40.142)

But there's, you know, I say things, I will, say it in both ways at different times, but I do it that way on purpose because it will get different responses from different people. But at the end of the day, what I want people to is rise up and live out their passion and live out their purpose. So your podcast, if you are just doing it so that you can breathe on a microphone or say, did some stuff, well, you probably aren't going to go very far. I'm going to be honest with you.

You're not going to go very far because that's not a driver. You've got no gas in your tank. You’ve got a beautiful car that is empty. You need gas to drive. What's your gas? 

Dave Campbell

Come on. 

What's your gas? You know what I mean?

Dave Campbell

Keep keep going Fatima, keep going.

Dave Campbell

And a lot of times we don't think about that. Now, what I want to say also, I want to make sure I give some balance with that statement. Sometimes we always say, you know, just get started, just get started, which is true. Dave preaches it all the time. Just get started, just get started. Cause he wants to see everybody have podcasts and get out there and do, he wants to see everybody spread some gems because there are a lot of people with covered up gems out there. And I completely agree. However, get started.

Yes. But make sure you find that passion. You don't just keep going, running on fumes. Why do you want to get started? Like, what's your real passion? What's the real reason? And my podcast, I talk about, let me tell you, I talk about real serious stuff. I think I have an episode that's called Rape. Nothing else, nothing else knows just the word rape. I made it a two part episode because obviously that's a heavy topic. So I split it up into two, two episodes.

Dave Campbell (14:02.178)

Great.

Dave Campbell (14:25.134)

I put, they came out at the same time. didn't spread them, which is what a lot of people do. But I think that that was dragging it out too much. So I put them at the same time so you could listen to it in doses. It was an excellent episode, but obviously not an easy one to listen to. I talk about stuff that is very hard hitting. I'm kind of like the black Barbara Walters of 2025 in a way. In that Barbara Walter was known for going into the areas and talking to

and talking about things that were taboo at the time or, my God, if it's a difficult conversation, I'm probably gonna go after it. And here's the reason, it's not for shock value, because if you listen to my episodes, I'm not about shock value, I'm about impact. If we need to talk about it, if we're trying to avoid a topic, it's because we need to talk about it. It's because it's uncomfortable. For me and my podcast and...

For others, it's gonna be different because some people talk about more lightweight stuff because that's their focus. But the principle behind what works is gonna be the same. So for me, I'm looking to make an impact on who? On the teenagers of the world and the teenagers of the world who are still, who are now in adult bodies.

Dave Campbell

Mm-hmm.

Fatima Bey

because mentally they're still 13. That's half of your adults right now. So yes, my podcast is for teens, but who's it really for? I have evil plans. So no, but really it's talking about different issues. So anyway, I really focus on the issues that I know that are real issues for people.

Fatima Bey (16:11.852)

The most, I would probably say the most, like, whoa, I get this response from people when I tell them the name of this episode is, the name of this episode is, my children were molested right under my nose. I don't think you can get any more sensitive than that. And it was an episode that was definitely deep, but valuable. So, but my point is, I don't just talk about fluff.

and stuff, I offer value. And it doesn't matter if your podcast is about bows and arrows. Offer values to those who use and are a sportsman with bows and arrows. And there are podcasts out there literally like that. Your focus is on Shih Tzu dogs. That's all you talk about is everything Shih Tzus.

So offer value to them. Don't just tell them, make sure you brush their hair. Well, yeah, they know that already. So talk about the different micro things that you have to deal with. And that's one of the key things I think a lot of podcasters don't always think about. Focus on micro topics. You'll have more content. And I know, I'm sure you've said this at some point, Focus on micro topics. really matters. So what I do is like, for example, I talk about mental health and abuse.

A lot. Why? Number one issue for youth across the world. I'm sorry, for humans across the world.

So

Fatima Bey (17:46.156)

I'm gonna talk about it. I talk about careers and education as well because that affects the youth. But if you go between the two, I would say maybe 60-40, 60 sitting on the mental health slash abuse, I'm generalizing it category. Why do I talk about that? Because that is the most unspoken things that we're not dealing with that are kicking us in the ass. It's everything we're not dealing with, it's already hitting us over the head.

in life. It's called bad relationship over and over again, the same guy with different body, the same girl in a different set of genes. And we keep going through the same thing over and over again, but back to podcasting.

Dave Campbell

So for you, you Fatima, what has changed for you? How has your mind shifted as a podcaster? Here, use the name of your show. How has your mind shifted in podcasting? What have you started with two years ago? And kind of what are some examples of what you've changed over the last two years as you've grown?

Fatima Bey

Yes, a lot of things. I was always organized when I started. I always had a professional email template set up. I'm going to give you some logistical stuff that I did that's different because I think a lot of people could learn from this. I do this, by the way, if you look at my website, if you look at my online presence, it looks like I have a team of people, but it's just me and all my personalities. So this is about 15 of us.

Dave Campbell

He he. He he.

Fatima Bey (19:16.728)

Fatima Bey 2, Fatima Bey 3, and we all work really hard. I'm the producer, I'm the host.

Dave Campbell

Your Christmas party must be a really big party. 

Fatima Bey

It is. There's so many mirrors and we all enjoy it. No, but here's the thing. I started off, I'm not gonna stay that way. I'm very soon gonna have to change that. But I'm setting, I'm in the process of, and I think you're all just gonna learn from this too. I like to be transparent so people can learn. I'm in the process of making sure that everything's in place so that when I do get an assistant, which will include AI.

that everything is ready to handle that and I'm not still figuring certain things out. There's always gonna be a degree of figuring certain things out. There's a learning curve for everything. That's normal. But I think it's important to be as wise as we can in how we go about things and not just do them. So I try to be wise in all that I do. So back to your question, when I first started the podcast, I had an email template set up.

I use Podio for, I use Podio forms. Podio is a, it's not a CRM platform. I forget. It's a, it's kind of like, God, what is the name of that? It starts with an A. It's a platform where you have workflows and data. And there's a name for it that's escaping. We all know the term. It's just escaping me right now. But they are, they're like, that's a, you know, and I'll remember after we hang up.

Dave Campbell (20:47.512)

Yeah, people are yelling at the speaker.

Dave Campbell (20:52.942)

But so I used that, like I had a process, people filled out a form for Podio. It went into my Podio system. I didn't have to do anything. I would send them a link to fill out the form. I had an email process going back and forth in emails. now most people don't do this, but I actually have all of them, all, except for the international adults, all of my guests.

Sign a contract. Anybody from the new, well, except for international, other countries that don't care so much because they're not as happy as we are here. So Canadian and US, yes, it's true. We're just crazy when it comes to that. Everybody signs a contract. It's not anything that's crazy or overwhelming, but it just makes sure that I basically, I got your voice and I can use yourself. just putting it in plain English.

I have everybody sign a contract. I started off with that from the get-go. So I have people sign a contract, but this was all done through email. It was a process that had place 0.1, 0.2 inside Podio. had a, and I still have a workflow list, a checklist that is automatically, it's automatically put in place once somebody fills out a form. So once a form is created, there's a checklist that's created.

Did you send them a thank you email? Did you blah, blah? And I have this so that I don't forget anything because I'm human and I can and I juggle a lot. that I did. Well, fast forward to the future. I now have what most TV studios and big media do. I have an onboarding page. So once, but my onboarding page is not publicly linked intentionally because I vet every guest. don't just accept everything. I am not a trash can.

So I don't just accept everything. And so I vet, I literally vet every single guest. And once I've decided that I think you have value and I'm gonna put you on the show, I send them to the guest onboarding page. I have everything set up with that onboarding page so that I, all I have to do is send you an email, which I have templated inside my email. It's got links to the onboarding page, everything else you do yourself. So you go there, you fill out the form, you sign the contract.

Fatima Bey (23:18.286)

and it takes you to the next step, all the steps are listed, and then you go ahead and set up your schedule, your pre-call or recording, because I give people an option. All of that is automated now. So it takes all of that back and forth out of my hand. It's less frustrating for me and the guest. also for, know, some of my guests, they're just as busy as I am, so why not make it easier for them, you know? The easier you make it for your guests, the better guest experience they have.

So that's just, I'm just giving you one example with details so you can see that logistically I have grown, I started off organizing in the first place, but now I have streamlined my organization to a much higher level of functionality. So like that onboarding page, again, you only typically will see that with big media. You don't see it with a one little old me person.

Dave Campbell

The other thing, Fatima, I wanted to bring up, because you shared this with me and I think it's brilliant, is when you're talking about your guests and how you always make sure you have the right guests for your audience. have this hot dog stand principle that I don't hear anybody talk about as kind of a filter for keeping people away from your community that don't bring value. I love that that's your main focus. Everybody that comes on the show.

you bring value to my audience. It's why you're here on my show, by the way. You bring value. That's why you're here. So could you explain this? Because I think it's brilliant and I want everyone to steal it and give credit to Fatima Bay. But can you explain how this hot dog stand principle works for the audience so they can use it?

Fatima Bey

So I have a principle when it comes to the episodes that I have, the topics that I'll talk about. And when it comes to the guests, I use the exact same principles for both. And I keep all of those in mind when I'm looking at people. So I said earlier that I vet every single guest. I'm not exaggerating and I'm absolutely very serious about it. You could be as famous as hell and I will reject you for my podcast if I don't feel like you have value to my audience or you're gonna spread because you're gonna spread poison or you're just an airhead.

Fatima Bey (25:26.59)

Or you've got, you're just empty, you got nothing but cool whip to offer. So here's what I say. When I look at every guest, because I'm at the point now, okay, I always want to mention this, sidebar. When I first started, this is another detail, and I want your audience to hear this because I want some of them to pat themselves on the back and for them to see this as a goal as well. When I started my podcast, I was reaching out looking for guests, right? As we all do when we start a podcast. I am now at the point.

where I have lists of people waiting for my response as to whether or not they could be on my podcast. I get emails requesting to be on my podcast literally every single day. You know that you have moved up in ranks when you have agents reaching out to you, not just people. have both and probably always will have both, but I don't look at how big your name is, whether or not you're famous or whether or not you're just an everyday person.

If you have value to offer, it's on. As long as you're not a crackhead, you're just gonna just be a little crazy. But I look for that too. But you know what I mean. I look for people that can offer value. So here's my standard. This is the analogy I was telling Dave earlier that I use. So my podcast is a restaurant. I would like it to be a five-star restaurant. I'd like to treat it as a five-star restaurant. If you go to a restaurant,

You're not expecting hot dogs and chips. You're expecting food, steak and potatoes, pasta, big old salad with everything in it, whatever it is for you. Shrimp, I like shrimp. So you're expecting food. You're not expecting a hot dog stand. A hot dog stand, while I do love hot dogs, let's be real, hot dogs are not food. There's absolutely nothing that's than food.

Dave Campbell

People that's there goes my sponsorship because I hot dogs as a sponsor for this podcast. Thanks Fatima.

Fatima Bey (27:24.483)

Yes.

Fatima Bey (27:30.254)

Now, I'm not saying don't buy hot dogs because I eat them too. I eat them too, but they have their place, their quick food. They're not there. You can't live off of hot dogs, you'll die. They're there for their great affairs, they're great at barbecues and cookouts, they're great for a quick snack meal, but they're not, but don't mistake it as food. A steak, a potato, no matter which way you cook it, some rice, that's food.

So the way I see it is my podcast is a restaurant. When I look at my guests and I look at the topics I wanna talk about, I see them as a plate of food versus a hot dog. When I look at a guest, is this guest, do I see a plate of food or do I see hot dogs hanging out their pocket? If I see hot dogs hanging out their pocket, no thank you. And I actually will respond and tell them no thank you. Like most people just ignore them.

I kind of felt bad about doing that because I don't like when people do that to me. So I actually created a template email that I send when I'm rejecting someone. I actually send rejection emails all the time now. And most people don't bother to do that, but if you make it a template, then it's not hard work for you. But I think it's only fair. I think it's only fair to do that. You never know what dialogue might come out of that and what people might learn. But it also helps you to keep from getting spammed because the agents know that this old...

crotchety person that can't relate to teens is not gonna be on my show, then they know not to bring those people to me. And so I look at every guest and say, do they have food? Do they offer food or is it just hot dogs? This is not a hot dog stand. I'm not talking about a hot dog restaurant, because those do exist. That's a different thing because they're gourmet hot dogs.

They're whole nother level and they are a restaurant because they also also usually offer more than hot dogs I'm just talking about the general principle a hot dog stand again is quick food. It's not nutrients I am NOT here to be impressive. I am here to be impactful. So If you can't offer that then you're not gonna be a guest on my show I don't care for Oprah. I don't care for Beyonce I don't give your Gary V and I love him now he would be on my show because he would offer You if he would ever be willing to be he would offer a real actual tangible

Fatima Bey (29:52.256)

advice that people can use and implement and has value. But just because someone is famous, they're a famous singer. Okay, that's nice. But what? Okay, that's nice. You just told me all the frosting. I don't see the plate and your food on your plate, what you got to offer. You know, it's like, what are you offering? And this is something I got to address this is something I find actually kind of frustrating that I get a lot.

Dave Campbell

Yeah.

Fatima Bey (30:17.356)

Just because you wrote a book does not mean that we care. I'm just gonna say it out loud. Just because you wrote a book, so what? People come out with books every 12 seconds, big deal. I have people who are authors on all the time, but it's not because they're an author. It's because we weave in the book into the conversation, but I actually rarely make the conversation about the book, unless they're like a novelist, obviously, that's different, but.

And I've only had two people on the Denonoblist. I stay away from people that, I'm an author, I just wrote a book. Uh-huh. I'm just like, I'm not impressed yet. Even if it's a good, even if it's a great book. Well, if it's a great book, then let's talk about one of the contents in the book and let's talk about that. And then it's easier to sell your book. Here's the other thing I look at. That I don't, I have never myself, maybe you have Dave, cause you've talked to more podcasters. I have personally,

Not once heard this from another podcaster The one of the reasons I'm picky about who I would have on my podcast is not just what do they have to say? The other thing I look at is am I willing to support them? Because you are now on my podcast

Dave Campbell

Hmm.

Dave Campbell 2 (31:36.812)

And if you look at her seal of approval.

Yeah, if you come off as a crazy cuckoo, then guess what? Fatima don't have no standards. And that's not what I'm trying to put out there. I do have very high standards. Matter of fact, it bothers some people, but I'm okay with that. Fall away. So, I look at, do I want to support this person? Here's my other objective with my podcast. I'm there to support the teens. My other objective as a...

entrepreneur, as a small business owner. want to, I love, I genuinely love to promote other people who are doing good in the world. So someone who's a small timers, they're writing their first book, nobody knows who they are. I might have them on the show. Not because they're going to bring numbers of squirrel brains, but that's another thing. I call them squirrel brains. People that just follow the next shiny object. They're not real followers. I don't care about them.

I'm not interested in attracting them, but they have value because they just wrote this book and it's about their life and their life is interesting and their life relates to a lot of teens around the world and they got something to say. I just did an interview like that yesterday. I can't wait for her to come out. And I look at, I willing to promote this person? And I'll give an example. If they're on my show, matter of fact, they get to a point where they're actually talking to me, I've already decided that the answer is yes, because they're not.

even going to meet me unless I've already decided that they have value and want to put me on the show. And some people don't know that until they start talking to me during the pre-call, they're like, wow, well, thanks. And I, because I want them to know I see value in you and that's why I have you on the show. What that does is it lets them know what my mindset is, but it also boosts their ego. And that boosts the energy of the interview. There's strategy behind everything, you know? So.

Fatima Bey (33:34.944)

When you have, I'll give an example of someone that I had on, well that I didn't have on. This girl, kind of in the beginning of her coaching career, and again, I'm okay with that. I'm not looking for people that are at the top of their game. I also want people that's beginning, because that's relatable too, you know? And again, I like to promote people that I think have something good to say that could help people. I don't have to agree with everything about them.

And I want to say that to your audience as well. You don't need everybody to agree with you. I don't agree with everything, every single guest. Everything's about everything. If that was the case, I'd be having a podcast all by myself every day. that would never happen. But, you know, as long as they have a good message that adds value, they have nutrients, nutrition, what's the word on the, nutritious. Nutrient rich, nutritious food on their plate.

Dave Campbell

I think it's...

Fatima Bey (34:32.448)

I'm all for it. I will help you serve it. I had a girl that was going to be a guest on my podcast. And she, this is back before I had the street, the, the onboarding page that I now have, which I only, did that earlier this year. So that's a little bit newer. but I, was going to interview her. And at the time I meet everybody have a pre-call because what I don't do, which most podcasters

Do is they just get on and start interview people with no preparation. No conversation. I strongly disagree with that I Strongly disagree with that is for some people I just wing it and you might do okay doing that But you'll never do your best because some of those people that do okay could be far more amazing if they prepped And they get away with winging it but I'm like man you you just a dusty diamond you not shining like you could

Dave Campbell

That's a good one. 

Fatima Bey

I just made that up. it's right. So she was supposed to be on the podcast. And in long story short, this girl was going back and forth and email asking me the same freaking questions over and over again. It's very I was very, very detailed and very clear. I left absolutely no room for misunderstanding in my emails. I went over and over and over and over again and make sure still I was just like

Fatima Bey (36:02.584)

There were other details to it, but long story short, she was such a frazzled brain that I was not comfortable sending anybody to her for coaching. So I just didn't have her on. She was scheduled, but it was like, no, that's okay. And I'm very picky, so I don't get to the point that was earlier in the beginning of my podcasting. I've met people with a much harsher lens now than I did at the beginning.

partly because I can, because now I have people requesting to be on my show. But also, you know, I'm like, well, I already talked about this. I don't want to have the same conversation over and over again. That's not adding value, you know? I really try to genuinely have different conversations. And even if it's on the same topic, it'll be from a different perspective, you know? This way can offer value. But I think all of you, when it comes to your content, all of you listeners, podcasters, when it comes to your content,

I think that you should use my analogy. Whatever your topic is, even again, if it's bow and arrow, can this guest, if you're gonna have a guest, can this guest offer food or are they just offering hot dogs? Now some of you might have alternate between food and hot dogs on your episodes. There's nothing wrong with that. That's a way of doing things too. If you wanna keep things a little lighter. I have no problem with keeping it all heavy because I like to talk about the uncomfortable things.

But that's one thing that I would absolutely, I think that every single podcaster should take that principle to apply to their podcast. And again, it's going to look different for you depending on your details, but it's the principle I'm talking about. It's something that all of you should do because that is what I'm going to, that, don't care what your topic is, that's what's going to make you stand out is your value, not how frequently you go and not how many freaking awards you paid to have. But by the way, I heard your episode recently about that and it cracked me up.

But technically I don't have any awards yet, but I do have recognition and honestly, I would rather have a free recognition than a paid reward.

Dave Campbell (38:10.248)

Right. That big thing behind that episode is that I just wanted people to equate the award to the value to the audience. It's great when people acknowledge you. It's great when people pull you on a list like you mentioned. That's beautiful. Right. And again, you didn't chase it. No. But the idea that I can just pay for recognition and then use that as leverage. didn't. I just paid money for that. Yeah. It's a transaction. all that

Yeah, yeah, and I

Dave Campbell (38:39.586)

do it all the time.

Dave Campbell

That's a different thing than what you talked about earlier.

Faitma Bey

And I do want to I do also want to just I mentioned feed spot, but I didn't mention million podcasts on They've recognized me quite a bit So I think I should I think they deserve props because they've been recognizing recognizing quite a bit Yeah, they're trying to build a name for themselves and I think they're doing it by recognizing people that will recognize them back on but

Dave Campbell

Yeah, so Fatima at the beginning I mentioned your website as a guide for podcasters. Now, I would almost want to, because I don't want to chop off the conversation and cut this too short. So what I would, I'm proposing to you, let's talk about a little bit here as we wrap up, but would you come back and focus more just on the website side of your podcast? Cause I want to give it more time than, you know, a quick overview. Is that okay with you that we come back and

future and do a little bit more just specific to your website and how you designed it because I think it's a great model for podcasters. Okay. Let's talk about it. Let's talk about it because what I do like is how you've done the sorting feature where I can search as well of your topics and how you've grouped them together. So I'll have a link for people to go directly to what we're talking about as we mentioned this but can you just give us an overview before we leave about how and why.

Fatima Beyl (39:41.292)

Yeah, absolutely.

Dave Campbell (40:01.526)

Yes, you set up your website this way Yes as a sample for people listening on how they can do their show better And as well talk about talk about the address line how you have the name of your website episode number mention that as well, but yeah, come on give us an overview

Without

Faima Bey (40:11.758)

Yeah, yeah, yeah.

Fatima Bey (40:15.758)

There's a lot I go over, so not to dive too deep into it, but I have made my website the home of my podcast. My podcast is hosted on Buzzsprout. Love Buzzsprout. But I want traffic to my site for several reasons, because I'm also a coach. There's a lot of reasons. But I want traffic to my site. I want to own it all. So what I did was I created... I have a page for every single...

Episode of my podcast. I just told y'all I'm at episode. I'm over a hundred right now So as some of those are double episodes, so it's actually way over But I'm over a hundred episodes right now and it's just gonna keep growing I made sure I spoke to the company that hosts my website to make sure my my website can grow like that I did that before I did it I was like can I cuz I'm I have like 200 pages before you know it. So is that okay? How's that gonna work? I'm slow things down

I made sure I had those conversations so I don't end up with surprises later. But we're good, but it's also because of how I designed my pages that it works. So my pages are lightweight, and what I have at the top of every single page is I have a player. So you don't need to do anything but click on the page and click on the player and go about your day and listen. That's all you gotta do. You sign into anything, you don't just play. Doesn't matter where you are, on a phone, a computer, anything, just hit play and you can listen.

I try to make sure that there's no barrier to entry on any of it. there's that, there's a blog underneath it. And then I have a transcript on every single page. But the transcript is not all laid out. You have to click on it to see it, but it's still evident for SEO. but here's the other thing that Dave was talking about. FatimaBay.com is my website, slash pick a number, and that's the episode page. It's not.

MindShift Power Podcast dash episode dash dash some big long ass address. It's not, I do not do that. So the podcast, my podcast has a permanent home on my website. Every single page has it, every single episode has its own page. And if you know the episode number, which is in every title, I do that intentionally. So.

Fatima Bey (42:42.562)

FatimaBey.com slash 82. Well, 82A, that's a particular episode. Then it takes you right to the episode, even if it's a bit. It's just, kept it really simple, user friendly. But having your podcast on your home, on your website is a really big deal. Now I'm not the only one that has players on the website, but I've never seen it the way I did it. But we can talk about that in another episode. I don't wanna give away all my secrets for free.

Dave Campbell

What?

Fatima Bey

But I can give some helpful tips and show some examples where they can, and it doesn't, everybody doesn't have to do exactly how I did it. But I always tell people, look at the principles of what I did, not just what I did and how I did it. Your colors might be different, you might keep things more simple than I do. That's okay, that's your style. For me, if you look at my website, everything's pretty. your audience doesn't know this, but I make a design wedding gown, so everything has to be pretty with me. That's just me, that's just my style.

But yeah, would love to, I would absolutely love to come back and talk about my podcasting model because quite frankly, I've seen others similar, but I haven't seen a single website on the planet that, a single podcast on the planet that quite does what I did.

Dave Campbell

Yeah, I love what the your tab as well on your podcast where you can listen and you see I've see I see apps on here I've never heard of before where your podcast is on these players I've seen these before that's really amazing

Fatima Bey (44:10.286)

Oh yeah. Oh yeah. That's Dave's, that's Dave's fault too. So I, my Shift Power podcast is on over 60 platforms around the world. I made it a point when I started my podcast, if it's a platform, I need to be on it. That was it. I think I said this even in the last recording we had, but at the time I might've had like maybe 40 or something, but now I'm on 60 and I'm not even on all the ones I want to be on, but I'm okay if I'm not on every single one of the world. But

Dave Campbell

Nice.

Fatima Bey (44:39.872)

I am on every major one, but all these other smaller ones that I never heard of either. And then I found myself on them. Like for real, started, I just started doing searches for my podcast. I was like, I'm on this one. Because what a lot of them do is they they'll grab from ListenNotes and Apple and Spotify. For one of those three, they will usually, if they find it, they'll grab it and put it on their platform and say, look, you can listen to this. It makes sense. I think it helps. I think it's, I think it just helps the whole podcast world evolve pretty well.

I it works. So I kind of like that they do that. But yeah, I'm on 60 plus platforms around the world. And Dave, who's been podcasting for what 142 years, if you have never heard of somebody's platforms, I'm doing damn good.

Dave Campbell

Come on, that is amazing. Yeah, and if you want to see as you're listening and you're like, well, where am I on all these apps? And like what are you guys talking about? Go to pod dot link. Yeah pod dot lank and just search for your podcast name and you will find Everybody that's pulled your show into their app and you'll see apps. You've never yeah I'm gonna trees all over the world, right? And then you can just put those links like Fatima's done on her show our podcast page and just put them on your on there and

Fatima Bey

That's how I got

Dave Campbell (45:55.234)

give them up to people and they're always adding new ones all the time. So if you're not on some of these, so compare Fatima's page, which is a great example to your page and go, how come I'm not on these other 10 that Fatima's on? Then do your homework. And if you don't know how to find these, Fatima will definitely help you. She's a very helpful and kind person. So reach out to her and go, Fatima, how did you get on this app? Right. And then we'll send more people to you to come in and to communicate with you and check out your show as well.

I know Fatima

Fatima Bey

I even send rejection letters. That means I don't ignore anybody.

Dave Campbell

I like it. Okay, so Fatima, you're gonna come back. We'll do a more deep dive into your website, how you set it up. You built this yourself, which I love, and there's a lot of things we can learn. If you want to get a sneak peek before Fatima comes back, we'll have a link for her website in the chat as well and in the show notes. Go check it out. I'm sure you're gonna love it. And make some notes before you come back and listen to our next episode with Fatima, because she's gonna answer them all. She's...

She's an amazing person and she just here to serve, right? And I'm, want to celebrate with you Fatima as well. Two years in podcasting. The stat I saw was 34 % of podcasters get past episode 10. What? 10. 34%. Are you serious? Yes. Wow. That's on podmatch.com slash report. Go there and check that out. It is like the most heart wrenching number I've seen. That's crazy. see that many people not.

Dave Campbell (47:33.006)

school continue with podcasts. to see you two years later continuing to pour into your audience, your community and these kids, no matter what age, the topics you cover, how you show up for your audience, it's just beautiful. And all of the good things that are happening for you are the result of hard work, dedication. You just don't give up. If you run up against the wall, you just build a bridge or build a ladder. You're just, you never get stuck.

by this stuff. You always see around corners, which I love. So it's an inspiration for everybody that's listening.

Fatima Bey

I do want to say one more thing. When it comes to, I just thought about this and I think it's important to mention, when it comes to guests, with over 100 episodes, there are maybe about five solo episodes in all of that. I don't know how many solo, I'm guessing about five. I don't do too many solo, but I think it's good to break it up once in a while. Out of over 100 episodes, literally, I actually like every single guest that I've had.

except one woman. That's it. There was one woman who was kind of bitchy, but everybody else I actually like. But that is a testament to the fact that I am so particular about who I have on in the first place. You are better off having 10 episodes of value and 10 people that follow you with rigor than 100 squirrel brains who are just looking at the next shiny object.

Dave Campbell

Right. Yeah, you are the gatekeeper for your audience. You're the ones are going to bring value to your audience. You're not going to let just somebody come by because they're available. Right. And they want to be on your show to talk about whatever. At the end of the day, if they don't bring value to your audience and they don't make your audience better, they shouldn't be on your show.

Dave Campbell (49:23.694)

So Fatima,

Fatima Bey

My website is FatimaBey.com.

Dave Campbell

Starting point for a new listener for your show. You got so many episodes. Is there a hey go listen here first? This is a great episode to start

Fatima Bey

Ooh, episode number 76. episode 76 for teambay.com slash 76 is my precious Janaya. So she's a girl that I started coaching a couple of years ago. When I met her, she didn't believe that she had any value. She thought she was stupid, didn't think she was going to finish high school. Going to college was like, are you on crack? Are you crazy? That was a pipe dream. Like what? That was out of range for her in her mindset at the time.

at the time. She was dating a guy who's just a loser and an abusive, know, emotionally abusive. That's what she was when I met her. When I asked her, what gifts and talents do you have, she looked at me like I had six heads and I asked her to pet one. Like, what are you talking about? Are crazy? I don't have any gifts and talents. I don't have any value. She really believed that about herself. Fast forward to episode 76. She now understands her purpose and she's gonna be a family attorney. She's in college.

Fatima Bey (50:41.396)

and the college that she's going to and the program she's entering is a program that will fast track her to law school, which is a block from her school right now. And not only that, episode 76 was recording during the school year earlier this year, or maybe late last year. This girl ended her first year of college on the freaking Dean's List. On the Dean's List, I am so proud of her and so happy. It makes me wanna cry. I literally have cried about it.

Dave Campbell

Come on.

Fatima Bey (51:10.958)

Because I see how far she's come and I'm so proud of her and to get this girl to a point where she's actually confident in herself and her future. Not that she doesn't have moments because we all do and that's normal, but she's going strong. The fact that this girl thought she was too dumb for college and it wasn't a reality for her and she ended up the first year on the freaking Dean's list. Like with a 3.8 or something like that.

Dave Campbell

Another proof, another example that you can count the number of seeds in an apple, but you can't count the number of apples in a seed.

Fatima Bey

I love that quote. I'm always talking about apple seeds. I love

Dave Campbell

The potential for that one seed to produce fruit you pouring into one person and Seeing them transform in real time from hopelessness to hope You can't count the potential for this and like and who she's going to impact and

Fatima Bey

Yes.

Fatima Bey (52:10.744)

Likewise, Dave, you do this for podcasters. I am absolutely a thousand percent positive that you have planted so many forests you don't even know about because you've done it with me. You have planted so many seeds in my head. Literally every single time I talk to you, I'm writing notes. I'm not exaggerating. just, I just, y'all listen, I just wrote some notes before we started this conversation. This man is

Always always looking to deposit in all of us and I love it and I appreciate you so much for it and one day I'll probably be thanking you on a big stage, but right now we've got this stage. So thank you

Dave Campbell

Everyone go check out Fatima. There's great people in the world and podcasting brings great people together. And if we can help each other to reach an audience and help that girl find. If we only did it for her and a hundred episodes and all this work website, podcasting, everything that you do. And if only one person's life was different, Fatima, I think you'd show up for that. It's all.

Yes. my god,

Fatima Bey (53:19.022)

Another episode I think people should listen to is 82A. I tell my personal story for the first time my entire life. I must warn you though, I'm going to give you a warning, it's very raw. Very raw. So I tell my story about how I moved from where I was born to New York and how we escaped and I just told the truth about it.

I think people will get in maybe a little glimpse into why I'm so passionate about our youth and helping people. And again, those passions, whatever your passion is, even if it's just bow and arrow, whatever your passion is, that's what you need to go for and be 100 % with it. Don't halfway water down anything because then you're just another blah like everybody else.

Dave Campbell

Right. Everybody, Fatima Bay, go get your mind set shifted with some of the best people in podcasting on Fatima's show. Some great stories that are really going to help you share this with the young people in your life who are looking for some kind of point of reference when they don't have a good example at home and they're looking for somebody, an adult, that pours into the youth.

You just found her Fatima back. Thank you so much for

Fatima Bey

Thank you so much Dave for having me.

Dave Campbell (54:50.572)

Hey, thanks for listening to the podcast all the way through to the end. I love having these great guest co-hosts on the show to share their podcasts with you. You have some homework to do. What I'm asking of you is to go check out our featured guest co-host today. Go over and listen to their podcasts. The links are always in the show notes. I'd love for you to go and give them your love and support.

And I think if we can all do that for each other, podcasting will be a lot more fun for all of us. So it's time to do what you've asked others to do for you. It's time to do for this guest co-host links in the show notes. Go over and check out their show and leave them a review. Do the follow. Go listen to their episodes in full, the entirety of an episode, which again shows to the apps that it's a good podcast.

because you're going there and you're staying to the end. Probably one of the best ways you can help a podcaster grow their audience and be shown to more people is by simply going and listening wherever you listen to the very end, like you're doing right now here. This is the perfect way to signal to wherever you're listening on, this is a podcast worth promoting. And all of the apps want you to stay on as long as possible. So.

go over and listen to our guest co-host episode and leave them some feedback. If they have a buy me a coffee, send them a coffee. If they have a speak pipe, send them a voice message. If they have an email, send them an email. If they're on Instagram, send them a direct message. Do something to support our guest co-hosts. They've given up their time to be here with you, to be here with me, and we can give that back to them with time and attention, our love, our support.

Thank for doing all that for me as well. Here on the How to Podcast series, we'll talk to you soon for our next episode.

Fatima Bey (56:55.502)

I want to encourage every podcaster, new or seasoned, to follow Dave Campbell. He is one of the few people in this industry who genuinely shows up for others. His link is in the description, so go learn from him. And one more thing. Since Dave and I recorded this conversation, I've upgraded my entire online presence even further. The website, the systems, the experience, all of it has leveled up.

If you want to see how I'm building the MindShift universe from the inside out, visit FatimaBey.com. And thank you for listening.

(Music)

The MindShifter

Shifting minds had over the world