Purpose to Plan

Purpose to Plan is where clarity, confidence, and direction finally meet.  

Most people feel like they are meant for more, but they cannot explain what that “more” is. This package helps you understand who you are, what you are built for, and how to turn that into a real plan you can follow.

You will not be guessing anymore. You will not be forcing yourself into work that does not fit. You will walk away with a purpose you can articulate, a plan you can follow, and the confidence to move forward.

What Is Included

Weekly 1 hour sessions for 6 to 8 weeks  

Six weeks is the standard arc. Weeks seven and eight are grace weeks for clients who need more time to process, reflect, or complete homework. Anything beyond eight weeks is billed at 100 dollars per hour.

Purpose Discovery  

We uncover who you are at your core and what you were created to do. Yes, your individual purpose.

Identity Alignment  

You learn how to stop believing lies about yourself and start seeing your real strengths, gifts, and design.

Confidence Building  

Clarity without confidence collapses. You will build the confidence needed to walk in your purpose.

Career or Business Direction  

You will decide whether your purpose leads toward a career path, a business path, or both.

A Mapped Out Plan  

We create a detailed plan with timelines that match your life and your pace.

A simple business model if needed  

If your purpose leads toward entrepreneurship, we outline a simple model that fits who you are.

Homework Between Sessions  

This work is emotionally charged. You need time to process and apply what you learn. Weekly pacing is intentional.

Final plan delivered in your preferred format  

Visual, bullet points, flow style, or a different structure. You receive a final document that matches how your brain works. Final payment is due before the document is delivered.

Light Support Between Sessions  

Text or email during business hours for homework clarification only. No coaching outside sessions.

What Is Not Included

• Branding
• Website building
• Digital assets
• Business building
• Unlimited support
• Extra sessions beyond eight weeks

What You Walk Away With

• A clear purpose statement
• A mapped out plan
• A career direction
• A simple business model if relevant
• A timeline you can follow
• Confidence to move forward
• The option to continue into the next package

Pricing

$2,200  

This is a flat rate for the full 6 to 8 week Purpose to Plan experience. Weeks seven and eight are grace weeks for clients who need more time to process or complete homework. Anything beyond eight weeks is billed at 100 dollars per hour.

• 50 % upfront  
• Payment plans are available.
• Final payment is due before the final plan document is delivered.

Hear A Real Coaching Transformation

This episode features a teenager, but the principles behind her transformation apply to every age. Confidence issues, identity confusion, and believing lies about yourself are not age specific. They are human.

If you want to understand how my coaching works and why it creates lasting change, listen to Episode 76 of my podcast.

Link: https://www.fatimabey.com/76

Purpose to Business

These are included at all 3 levels:

Identity to Expression Alignment  

You learn how to express who you are in a way that makes sense to the people you want to serve.

Business Direction Refinement  

We clarify the direction you are going in and make sure it matches your purpose and strengths.

Define What You Are Doing, Who It Is For, and How It Will Work  

This is where we shape the actual thing you will be doing. We make it clear, simple, and aligned with your purpose.

Messaging Clarity  

You learn how to talk about what you do in a way people understand.

Confidence Building  

You develop the confidence to follow through on your plans and succeed in what you build. Confidence is not a feeling. It is a belief. As your clarity grows, your confidence grows, and your confidence becomes the reason your plans work. You learn how to trust your decisions, your direction, and your ability to execute.

Mindset Support  

We deal with the fears, confusion, and mental blocks that naturally come with building something new.

Weekly Sessions  

One hour each week.

A Structured Implementation Plan  

We create a step by step plan that matches your pace, your life, and your purpose. You participate in building it so you begin developing confidence before you even start. This plan becomes your roadmap for moving forward with clarity and certainty.

Light Support Between Sessions  

Text or email during business hours for homework clarification only.

PACKAGE LEVELS:

Level 1:  $3,500

For people who need direction and light digital support.

Includes:

• Everything listed above
• Setting up the basic online tools you need to run your business (email platform, scheduling tool, simple client system, domain connection, basic integrations)
• Simple templates if needed (one or two)
• No brand kit
• No website
• No visual identity package

This level is for people who need clarity, direction, and a simple setup to get started.

Level 2:  $5.000

For people who need visual identity and a simple website.

Includes:

• Everything in Level 1
• Brand identity (logo, colors, typography, visual style)
• A basic brand kit
• (not full scale, but enough to stay consistent)
• Writing the words for your website or landing page so people understand what you do
• A simple website (one page or minimal structure)
• Basic systems setup

This level is for people who need to look professional online but do not need a full digital ecosystem.

Level 3: $7,500

For people who need the full digital ecosystem.

Includes:

• Everything in Level 2
• Full brand identity
• Full brand kit (logo suite, color palette, typography, usage guide, visual assets)
• Full website (multi page, structured, integrated)
• Writing all essential words for the website (homepage, about, services, calls to action)
• Templates (social, email, marketing)
• Systems setup and automation
• Tech integration
• Visual assets

This level is for people who want everything built out so they can launch with confidence and clarity.

What Is Not Included

• social media management
• ongoing content creation
• unlimited revisions
• long term support
• anything outside the agreed scope
• work for clients who refuse to deal with purpose

Pricing

Level 1: $3,500

Level 2: $5,000

Level 3: $7,500

• 50 % upfront
• Payment plans available
• Final payment due before final deliverables are provided

SHIFT INTO PURPOSE

Shift Into Purpose is for people who know they are ready for a new season of work but need clarity, confidence, and a transition plan that makes sense. Some are shifting careers. Some are stepping into a new industry. Some are moving from employment to entrepreneurship. Some are staying in their field but moving into a new role, position, or direction that requires a different expression of their purpose.

This package helps you understand who you are now, what your next season requires, and how to move into it with confidence and direction. It includes mindset work, identity alignment, and the digital support you need based on your level of experience.

Shift Into Purpose has three levels because people enter transition with different needs and different levels of digital knowledge.

What Every Shift Into Purpose Client Receives

These are included at every level:

Identity to Expression Alignment  

We take who you are, what you’re built for, and translate it into something people can clearly see and understand. You learn how to show up in a way that matches your purpose so the people you want to serve immediately recognize your value.

Business or Career Direction Refinement  

We clarify the direction you are moving toward and make sure it matches your purpose, strengths, and the season you are entering.

Define What You Are Doing, Who It Is For, and How It Will Work  

We shape the actual work you will be doing in your next season. This is clear, simple, and aligned with your purpose.

Messaging Clarity  

You learn how to talk about what you do in a way that makes sense to the people you want to reach.

Mindset and Transition Support  

We work through the fears, identity shifts, and mental blocks that come with changing careers or stepping into new work. This is the heart of this package.

Confidence Building  

You develop the confidence to follow through on your plans and succeed in what you build. Confidence grows as your clarity and competence grow, and it becomes the reason your transition works. You learn how to trust your decisions, your direction, and your ability to execute.

Weekly Sessions 

One hour each week.

A Structured Transition Plan  

We create a step by step plan that matches your pace, your life, and your purpose. You participate in building it so your confidence grows before you even start. This plan becomes your roadmap for moving forward with clarity and certainty.

Light Support Between Sessions  

Text or email during business hours for homework clarification only.

Brand Kit Levels (included in Levels 2 and 3)

To avoid confusion, here is exactly what each brand kit level means.

Basic Brand Kit (Level 2)

This is the “starter identity.”

It gives you enough to look consistent and professional.

Includes:

one main logo

a simple color palette

one font pairing

a basic visual style

simple instructions on how to use these pieces

Standard Brand Kit (Level 3)

This is the “full identity foundation.”

It gives you everything you need to show up consistently across platforms.

Includes:

main logo

secondary logo

icon or submark

full color palette with variations

full typography system

visual style direction

imagery direction

spacing and usage guidelines

simple mockups or examples

Advanced Brand Kit (Level 3, highest tier)

This is the “complete identity system.”

It is the most detailed and comprehensive.

Includes:

full logo suite (multiple versions for different uses)

extended color palette with tints and tones

full typography system with hierarchy

visual language system (patterns, shapes, textures)

imagery guidelines

brand voice and tone guidelines

spacing and sizing rules

do’s and don’ts

multiple mockups

a full brand guide or brand book

Level 1: $3,000

For people who need clarity, mindset support, and a transition plan with minimal digital work.

Includes:

everything listed above

setting up the basic online tools you need to move into your next season

(email platform, scheduling tool, simple client system, domain connection if needed)

simple templates if needed (one or two)

no brand kit

no website

no visual identity package

This level is for people who need clarity and confidence more than digital setup.

Level 2: $4,500

For people who need identity alignment and a simple digital presence to support their transition.

Includes:

everything in Level 1

basic brand kit

writing the words for your website or landing page so people understand what you do

a simple website

(one page or minimal structure)

basic systems setup

This level is for people who need to look professional as they shift into their new direction.

Level 3: $6,500

For people who need a full transition plan and a complete digital presence to support their new season of work.

Includes:

everything in Level 2

standard or advanced brand kit

full website

(multi page, structured, integrated)

writing all essential words for the website

(homepage, about, services, calls to action)

templates

(social, email, marketing)

systems setup and automation

tech integration

visual assets

This level is for people who want to step into their new season fully prepared and professionally presented.

What is not included

social media management

ongoing content creation

unlimited revisions

long term support

anything outside the agreed scope

work for clients who refuse to deal with purpose

Pricing

Level 1: $3,000

Level 2: $4,500

Level 3: $6,500

50% upfront

Payment plans available

Final payment due before final deliverables are provided

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